In a display of innovation and commitment to sustainable mobility, HATASU ebike has been making substantial strides in the local market. This burgeoning ebike brand, with a focus on providing safe, cost-effective, and eco-friendly solutions to meet the daily commuting needs of Filipinos, is quickly becoming a household name in the nation’s transportation landscape.
HATASU ebike is dedicated to paving the way toward a sustainable future and transforming the commuting lifestyle of every Filipino. With an array of two-wheeler and three-wheeler offerings, the brand is poised to lead the charge in the transition to sustainable transportation.
“We are truly honoured to have received such warm welcome from our media partners and of
course from our Hatasukis (HATASU ebike owners and fans) who gave their trust and support for
us to achieve the milestones we have despite being a young brand. We are excited to see HATASU
ebike grow in the local market and we cannot wait to expand our line-up of products to provide
the best riding experience for all Filipinos,” according to Austine Huang, Chief Marketing Officer of HATASU Philippines during the brand’s first-ever HATASU Experience event in Manila this week.
Held at Puerto Real inside Intramuros, Manila, the event held last 12 October 2023 gave members of the media the opportunity to test the brand’s current ebike lineup. Excitement swelled as they offered a sneak peek of an upcoming model set to debut this November 2023, along with their ambitious plans to venture into the eMotorcycle category next year.
Nationwide Coverage in Less Than a Year
Despite being a newcomer in the local market, HATASU ebike has rapidly expanded its presence across the Philippines. This achievement is attributed to strong partnerships with major automotive and technology dealerships, including esteemed names such as Cellboy, Cell City, EMCOR, Guanzon, Home Along, K-Servico, and others. Currently, HATASU ebike boasts a network of over 500 Authorized Dealer Stores and has set up nine Concept Stores spanning Luzon, Visayas, and Mindanao.
HATASU ebike is committed to enhancing customer convenience, collaborating with key financial providers like Aeon Credit Service and Home Credit to offer financial assistance. The brand is intensifying its after-sales services by providing in-home repairs and collaborating with dealers to establish Accredited Service Centers. These combined efforts have garnered a substantial user base, with over 10,000 HATASU ebike owners in the Philippines to date.
Customized Solutions for Local Commuters
One distinctive aspect of HATASU ebike is its emphasis on tailoring products to the specific needs of Filipino commuters. While components are sourced from abroad, HATASU assembles its ebikes locally, enabling them to be fine-tuned to suit local road conditions, addressing pain points and practical requirements.
The brand’s headquarters, initially a warehouse in Luzon, has expanded to include two additional warehouse facilities in Cebu and Davao City, ensuring efficient and hassle-free deliveries to customers. As part of their global sustainability goals, HATASU ebike has registered its brand in five other countries, including China, Indonesia, Malaysia, Singapore, and Vietnam.
A Model for Every Need
HATASU ebike prides itself on delivering quality and accessible ebikes for all. Currently offering five ebike models, with one more on the horizon in November, each model caters to various needs. The best part? No more gasoline expenses – just charge it, and all units cost as low as PHP20 per full-cycle charge, taking up to 8 hours.
“As the brand builds its presence and influence in the market, we want to make sure that we are
with our customers every step of the way. This is why we conduct extensive market research to
understand the needs of our customers in order to produce purposeful and quality ebikes that
really meet their needs,” said Jen Cheng, Brand Director of HATASU Philippines.
For those always on the move, HATASU’s two-wheeler models, KUMI and NERO, are designed for students, young professionals, and office workers, providing hassle-free commuting to school or the workplace. Short-range travelers will appreciate their ease of maintenance and parking convenience.
The three-wheeler models, MAKO and MAKO 2, are ideal for families. Parents can use them for school runs or daily errands, making weekends more enjoyable with trips to the mall, restaurants, and parks. Business owners can utilize these units for efficient deliveries, offering a cost-effective alternative for tricycle drivers looking to cut expenses.
The latest addition, HARU, is a three-wheeler designed for individuals who may not be confident in riding or balancing a two-wheeler. Equipped with beginner-friendly features, it enables even those with no prior ebike experience to get moving easily.
The Road Ahead for HATASU ebike
HATASU ebike is not resting on its laurels. After being named one of the “Most Promising Electric Vehicles in Asia” by Asia Business Outlook at the beginning of the year, the brand is gearing up to unveil a new three-wheeler model in celebration of its first anniversary this November. While specific details remain undisclosed, it promises to provide Filipinos with a Multi-ride, Easy Go experience.
Beyond product expansion, HATASU ebike continues to forge partnerships with dealers, key opinion leaders, and organizations, making the HATASU experience accessible to all regions of the Philippines. This inclusive approach positions HATASU as one of the most promising ebike brands in the market, poised to play a pivotal role in the country’s transition to sustainable transportation.