In the dynamic digital landscape of the Philippines, eCommerce and content creation have become essential components of the entrepreneurial journey. As Shopee gears up for its highly anticipated 10.10 Brands Festival, the platform hosted a forum for brands and Key Opinion Leaders (KOLs), recognizing the pivotal role these trends play in the success of entrepreneurs within its ecosystem. Shopee unveiled key engagement features designed to empower all stakeholders, including sellers and content creators, to thrive in this digital era.
Elevating the Shopping Experience with Shopee Live
Shopee Live has revolutionized how Filipino sellers connect with their audiences, fostering more personal and engaging interactions. This feature allows sellers to build trust and establish rapport with their shoppers while showcasing the quality and value of their products.
“The way people sell and shop is constantly evolving. Shopee aims to be at the forefront of that with Shopee Live, where we integrate entertaining content with seamless and rewarding shopping experiences our platform is known for,” according to Vincent Lee, Executive Director of Shopee Philippines.
Since its launch in 2019, Shopee Live has significantly benefited various product categories, with fashion and beauty products in particular experiencing remarkable success. Renowned cosmetics brand Maybelline New York was one of the early adopters of live streaming on Shopee, recognizing the opportunity to forge deeper connections with online customers.
In August 2021, Crocs Philippines, a global leader in innovative footwear, embraced the live-streaming wave, yielding immediate positive results. Their Croctober Campaign featured a Shopee livestream hosted by Shopee Idol Gem Miranda. This single livestream contributed to a whopping 30% of their campaign sales for the day and helped them amass over 1 million shop followers. Shopee Live also enabled them to consistently engage with their users, resulting in a 25% increase in conversions compared to an average day.
Influencers and content creators have also harnessed the power of Shopee Live. Rosenda Casaje, CEO of the popular beauty brand Gorgeous Glow, leveraged the interactive live-streaming feature to broaden her audience and create entertaining shopping experiences. Her success with Shopee Live demonstrates how local entrepreneurs can utilize these platforms to significantly enhance their business prospects. Through engaging live-streamed sessions, Casaje transcended geographical constraints, connecting with consumers from various regions across the Philippines and fostering a strong sense of community.
Travel and lifestyle content creator, model, and host Raynard Yu joined Shopee as a Livestreamer in April 2020, becoming one of the first Shopee Idols to host branded live streams. Remarkably, he holds a record of hosting four branded live streams in a single day, earning him the title “The King of Branded Livestreams” within the Shopee community.
Empowering a Partnership-Based Ecosystem with the Shopee Affiliate Program
The Shopee Affiliate Program serves as a gateway for sellers and content creators to explore new revenue streams. Sellers can collaborate with content creators to promote their products to a broader audience, leveraging the influencers’ expertise in content production and marketing. In return, these influencers earn commissions for driving sales. This program fosters a mutually beneficial relationship, enabling sellers and creators to grow together, innovate in marketing strategies, and discover endless opportunities for digital partnerships.
One example of a seller leveraging the Shopee Affiliate Program is 23-year-old Janet Kyla Sophia Cañete, the owner of the highly sought-after jewelry and accessories brand TALA by Kyla. She has successfully tapped into the program to reach untapped audiences and boost her sales through the promotional efforts of Shopee Affiliates.
10.10 Shopping Deals to Look Forward To
As 10.10 approaches, Shopee has unveiled exciting offerings and deals for shoppers:
- Free Shipping with PHP0 Minimum Spend: Shoppers can enjoy free shipping on all purchases with no minimum spending, making online shopping more affordable than ever.
- 70% Off Shopee Live Buong Araw: Prepare for an all-day shopping extravaganza with vouchers of up to 70% off on Shopee Live! These vouchers can be used on livestream-exclusive deals from brands like Maybelline, P&G Beauty, PerySmith, and Locaupin.
- 50% Off on Fashion & Beauty: Watch out for the highly anticipated 50% discount on all things Fashion & Beauty. Shop from your favorite brands, including Maybelline, Lovito Official Store, Y.O.U. Beauty, and rom&nd, and elevate your wardrobe and beauty game.
- Shopee Mall Outlet: Shopee is supporting brand growth and offering shoppers even bigger brand deals with the introduction of Shopee Mall Outlet. This feature allows buyers to purchase more branded products with higher discounts, offering unbeatable deals from popular brands such as Beyond the Box, Samsung, Havaianas Philippines, PUMA, The North Face, Hydro Flask, and many more.
- Exciting Brand Deals: Shoppers can anticipate a wide range of jaw-dropping deals from their favorite brands on 10.10! Tech enthusiasts can upgrade their setups with offers from brands like Oppo Official Store, Garmin, Tecno Mobile, realme, and vivo. Home & living aficionados can enjoy thrilling discounts from top brands Coleman Philippines, ASD Philippines, Hegen, and MAYFAIR LIVING. Meanwhile, fashion and beauty lovers can score deals from P&G Beauty, Olay, Innisfree, Above Athletica, barenbliss Official Store, DAZZLE ME Official Shop, Havaianas Philippines, Organic Skin Japan, PUMA, Puritan’s Pride Philippines, Mikana, and Shigetsu.