As the Philippines ushers in the “BER” months, signaling the start of the world’s longest Christmas season, GCash is gearing up to help businesses thrive during this festive period. In its latest installment of the “GCash Insider” event series entitled “GCash Insider: Mega Holiday,” the fintech giant showcased its commitment to being more than just an eWallet. GCash has positioned itself as a strategic partner for businesses looking to capitalize on the upcoming months of increased consumer spending.
The latest edition of GCash Insider was held at Xylo BGC last 07 September 2023, and has brought together industry experts, thought leaders, and business enthusiasts to delve into the latest trends, insights, and marketing strategies offered by GCash’s Partner Solutions Suite. These solutions aim to empower businesses to expand their market reach and enhance their competitiveness in the run-up to the holiday season.
“The festivities in the Philippines begin as early as September so businesses should already start gearing up as early as now. Filipinos go all out during these months so strategizing is key to connecting with your customers. The use of mobile phones has been integrated into our day-to-day lives which has paved the way for the rise of e-commerce in the Philippines. More brands are now exploring online platforms, making their products and services easily available to the market,” according to Winsley Bangit, GCash Vice President for New Businesses.
While the eagerly awaited 13th-month pay may still be several months away, Filipino consumers are already on the lookout for products and services to purchase. Notably, technology plays a pivotal role in this shopping frenzy, as a staggering 70% of Filipino shoppers prefer to explore and buy products using their smartphones.
During the event, GCash leaders, including Chief Data Officer Sara Venturina, Head of Insights, Analytics, & Globe Synergies Claude Gomez, Innovations & AdTech Head Carlos Bauza, and B2B Marketing Head for New Businesses Katrina Ronquillo, shared valuable insights into Filipino spending habits. They highlighted mega spenders, mobility patterns, and affinities that are particularly relevant during this festive season.
Harnessing the power of artificial intelligence (AI), GCash enables businesses to hyper-personalize their advertising campaigns to align with the unique preferences of their target audiences. With innovative capabilities such as uniformed reinforcement learning, a featured action catalog, wide-reaching personalization, and customer 360, GCash’s Hyper AI Ads (Beta) can pinpoint the best campaign offers for each customer.
In addition to personal preferences, proximity is a key factor in executing effective marketing strategies. GCash has upgraded its location feature for Geo-Target Ads, allowing users within a targeted radius as close as 100 meters to receive real-time updates and hyperlocal push notifications from their favorite restaurants, establishments, and brands in their vicinity.
Leveraging data analysis, GCash has categorized consumers into persona sets, including K-fans, foodies, eco-warriors, pro gamers, medicine buyers, parents, and more. This information is available to businesses for precise targeting through its Affinity Targeting solution.
Customers always seek ways to maximize their savings, making vouchers and promos highly effective. GCash has enhanced the promo experience with Voucher Ads, enabling businesses to conveniently offer discounts and freebies. Users can simply click on ads to instantly claim vouchers, providing added value to their purchases.
GCash’s comprehensive suite of bundled innovative solutions is designed to empower brands and businesses in the Philippines, offering tailored options that align with the unique needs of the Filipino market during this holiday season.
With millions of active users, GCash continues to provide convenient, safe, and secure financial services to both consumers and businesses alike. As the festive season approaches, GCash’s Partner Solutions Suite stands ready to help businesses make the most of the extended Christmas shopping season in the Philippines.
Learn more about GCash’s Partner Solutions Program and how to win customers this season by visiting bit.ly/gcashpartnersolutions or email [email protected] for inquiries.