Influencers have risen to become the stars of the online stage, wielding the power to shape trends, inspire purchases, and influence decisions. Shopee recognizes this transformative potential and has warmly embraced content creators as integral elements of the e-commerce ecosystem. To commemorate the upcoming 11.11 Mega Pamasko Sale, the eCommerce platform hosted its inaugural Shopee Creators Night, uniting key influencers, brands, and sellers in a celebration of mutual growth, rich with thrilling activities and phenomenal prizes.

Shopee’s Ecosystem of Influencers

“Influencers introduce a new level of trust and credibility to the platform, humanizing the experience and adding a relatable face to products and brands. This trust translates into heightened engagement, increased conversion rates, and ultimately, more successful transactions,” according to Vincent Lee, Head of Shopee Philippines as he emphasized how integrating influencers into the Shopee ecosystem underscores the platform’s unwavering commitment to enriching the shopping experience.

Shopee has redefined the shopping experience by partnering with influencers who share their favorite products, provide authentic reviews, and co-create exclusive collections. Effectively, they become digital shopkeepers guiding their followers through curated shopping journeys. The recent launch of Shopee Besties, a dynamic squad of the country’s top fashion and beauty influencers, exemplifies how Shopee effectively leverages content creators to redefine the online shopping experience.

In addition, Shopee has tapped into an extended fanbase through influencer-led live streams on Shopee Live. This revolutionary approach blends entertainment seamlessly with shopping, appealing to modern consumers who value authenticity and community. Influencers use live sessions to deepen their connection with audiences, showcasing favorite products, providing honest reviews, and co-creating collections in real-time, offering fans a rewarding shopping experience.

Elevating 11.11 with Influencers, Interactive Experiences, and Exclusive Promotions

As shoppers gear up for the year’s biggest sale, Shopee promises an exhilarating lineup of activities to elevate the 11.11 Mega Pamasko Sale. In addition to influencer-led activities, Shopee offers the following discounts and deals:

  • Free Shipping with PHP0 Minimum Spend: Shoppers can enjoy free shipping on all their purchases with no minimum spending, making online shopping more affordable than ever.
  • Exclusive 70% Off on Pamasko Deals: A day of non-stop shopping is on the horizon with up to 70% off from various brands and sellers, promising an exceptional shopping experience.
  • Shopee Live Milyonaryo: One lucky winner will walk away with PHP1M during the 11.11 Mega Pamasko Sale! Simply shop on Shopee Live from now till 11 November to participate. The more you shop, the higher the chances of becoming a millionaire.
  • Shopee Mall Outlet Deals: The Shopee Mall Outlet returns this 11.11, offering shoppers fantastic discounts of up to 90% off. Expect an array of jaw-dropping deals from brands such as Adidas, Samsung, and Forever21, allowing shoppers to get more value for their money, enjoy a great year-end shopping experience, and purchase branded items at lower prices.

On top of these enticing deals, users can anticipate discounts from a wide range of brands, including Ace Hardware, adidas, Airwheel, AquaFlask, ASD, Babypal, Barenbliss Official, Canon, Cetaphil, Chef’s Classics, Crocs, Crown, DAZZLE ME, Frito-Lay Official, Garnier, GSK, Hegen, Hydro Flask PH, INSPI, issy, Keds, Kleen Kanteen, Kleenfant, L’Oreal Paris, Mayfair Living, Mcdodo, Mikana, MSI, Maybelline, Nuby, Organic, Oxecure, Philips Avent, Puma, P&G, Rockspace, Secretlab, Shigetsu, Simplus Official, Snailwhite, Sperry, Sunnies Face, Tala by Kyla, Tecno, Tigernu, Tiny Buds, TP-Link, Unicare, Unilab, Vivo, and YOU Beauty.


ABOUT THE AUTHOR

Robert “Bob” Reyes is a technologist, an ICT Consultant and Tech Speaker, a certified Google IT Support Specialist, and an Open Source advocate representing the global non-profit Mozilla (makers of Firefox) in the Philippines. Bob is a Technology Columnist for the Manila Bulletin Publishing Corporation and an aviation subject matter expert contributor for Spot.PH.

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