[PHOTO] Personal Collection Direct Selling, Inc. Founder and Chairman Emeritus Willie Evangelista (rightmost) and President & CEO Jerome C. Tuguin (leftmost) and other executives based in the Philippines graced the highly anticipated launch of PC Malaysia last March 2023.
Personal Collection (PC), which began as a small company in Quezon City with only one product and eight dealers in 2003, has now become one of the top direct-selling companies in the Philippines. With more than 450 branches and hundreds of thousands of dealers selling hundreds of products, PC has expanded to Malaysia, becoming the first Filipino-owned large-scale direct-selling company to open its headquarters in the Malay peninsula. In its 20th year, PC continues to champion the Great Life, providing livelihood opportunities not only to Filipino direct sellers but also to Malaysian entrepreneurs.
As part of its global expansion efforts, Personal Collection launched in Malaysia recently and started to propagate the Great Life vision in the country. Attended by Malaysian entrepreneurs and direct sellers, the launch of PC Malaysia showcased Personal Collection’s bestsellers in the Philippines, including Tuff Toilet Bowl Cleanser (TBC) and sof & mmmmm Concentrated Fabric Conditioner. It also unveiled L’Essence, Personal Collection’s own essential oils line first introduced to the Malaysian market. PC Malaysia will follow the successful business model of Personal Collection in the Philippines by selling best-in-class products through hardworking dealers so they can experience the “Great Life.”
The launch of PC Malaysia was successful, and two days after the launch, PC Malaysia managing director Loi der Liang, a former C-executive in logistics and investments companies, received a Selangor Business Excellence Achievement Award from the KSI-Strategic Institute for Asia Pacific and Economic Club of Kuala Lumpur at the 2023 Selangor International Economic Summit. This recognition is a testament to the potential of Personal Collection’s expansion in Malaysia and its contribution to the local economy.
In the Philippines, PC has received prestigious distinctions for its #GreenLifeGreatLife movement, which has helped raise awareness of the company’s products with biodegradable packaging and formula. Inspired by its CSR efforts, PC employees and dealers have been engaging in mangrove and tree planting, and coastal cleanups. For these initiatives, PC received a Silver Anvil Award for Specialized PR Program: Advocacy Campaign at the 58th Anvil Awards, Circle of Excellence Award for CSR Company of the Year at the 2022 Asia CEO Awards, and Finalist for Marketing Excellence 2022 Excellence in Corporate Social Responsibility.
Through the years, Personal Collection has built regional depots across the Philippines, moved to a new headquarters, and added hundreds of thousands of direct sellers to its team. Recently, it pioneered the shift from recyclable packaging to biodegradable packaging and formula that are gentle on the environment. Personal Collection has started to offer the Great Life beyond the Philippines, starting with Malaysian direct sellers, with a vision to spread the Great Life across the world. This is the dream and goal that Personal Collection started in 2003, bettering the lives of thousands of Filipinos yearning to uplift their financial status.