Xiaomi has set the Philippine smartphone market abuzz with the launch of its latest offering, the Redmi 12. This feature-packed entry-level smartphone promises an outstanding user experience, entertainment galore, and a seamless operating system, all at an affordable starting price of just PHP6,999.

The Redmi 12 introduces a new era of smartphone aesthetics and functionality. Measuring a mere 8.17mm in thickness and featuring a premium glass back, this device boasts an all-new infinite camera design. Its sleek appearance is complemented by a comfortable handgrip. With an IP53 rating, the Redmi 12 is engineered to handle everyday dust and splashes with ease. Xiaomi has also ensured user convenience with the inclusion of an 18W Type-C fast charging port and a cherished 3.5mm headphone jack. Available in Midnight Black, Sky Blue, and Polar Silver, the Redmi 12 is designed to cater to diverse preferences.

One of the standout features of the Redmi 12 is its 6.79-inch FHD+ DotDisplay screen, offering a refresh rate of 90Hz Adaptive Sync. With a resolution of 2460×1080, this display is the largest in the Redmi series, delivering an upgraded viewing experience for tasks such as reading, video streaming, gaming, and more. The phone is also SGS Low Blue Light certified, and its Reading Mode 3.0 is designed to reduce eye strain during prolonged usage.

Photography enthusiasts will appreciate the Redmi 12’s triple camera system, anchored by a powerful 50MP main camera known for capturing details with remarkable clarity. Complementing this powerhouse is an 8MP ultra-wide camera and a 2MP macro camera. The device offers seven popular film camera filters, allowing users to elevate their photography with pixel-level calculations and real-time previews.

Under the hood, the Redmi 12 is powered by the robust MediaTek Helio G88 processor, which can reach CPU speeds of up to 2.0GHz with memory extension capabilities. The device comes with an impressive 1TB expandable storage, ensuring ample space for photos, apps, and more. The 5,000mAh battery, boasting 23 days of standby time, 133 hours of music playback, 26 hours of online reading, or 16 hours of video watching, ensures that the Redmi 12 can keep up with even the busiest of days. The device also features a user-friendly side-mounted fingerprint sensor and can double as an IR remote for home device control. Its powerful loudspeaker enhances the entertainment experience, providing a dynamic auditory journey.

With its expanded storage, superior camera system, and unbeatable value, the Redmi 12 is poised to redefine the mobile experience for users, all without breaking the bank.

Xiaomi offers two variants of the Redmi 12: an online-exclusive model with 8GB of RAM and 128GB of storage, and a higher-end version packing 8GB of RAM and 256GB of storage. Both variants support expandable RAM up to 16GB for enhanced power and speed.

For a limited time, customers can take advantage of an incredible offer. The Redmi 12 8+128GB model is available at an early bird price of just PHP6,999, down from its original price of PHP7,999. This exclusive deal can be availed online via Xiaomi’s official global store on Lazada.

Get the Redmi 12 8+256GB for PHP8,999 online at Shopee and Lazada starting today. You can also opt for a convenient installment plan at a 0% interest rate for a 6-month term via Home Credit, available starting 29 September 2023. The same bigger storage variant version will be available at authorized Xiaomi stores nationwide and at Xiaomi Philippines’ TikTok Shop starting 30 September 2023.


ABOUT THE AUTHOR

Robert “Bob” Reyes is a technologist, an ICT Consultant and Tech Speaker, a certified Google IT Support Specialist, and an Open Source advocate representing the global non-profit Mozilla (makers of Firefox) in the Philippines. Bob is a Technology Columnist for the Manila Bulletin Publishing Corporation and an aviation subject matter expert contributor for Spot.PH.

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