PJ Lhuillier, Inc., the parent company of Cebuana Lhuillier, one of the Philippines’ largest micro-financial services providers, has entered into a Memorandum of Understanding with the Department of Trade and Industry Regional Operations Group (DTI-ROG) through the Negosyo Center Program Management Unit. The aim of this partnership is to promote ease of doing business for micro, small, and medium enterprises (MSMEs) in the Philippines.
The collaboration will see the creation of a digital platform to support MSMEs with their business needs, including financing, micro-insurance, micro-investments, business consultation, and payment options. The platform will provide a tech-based solution for MSME consumers to access financial solutions and coaching from the Ka-Negosyo Center website and nationwide kiosks located at CebuanaHubs and LGU sites.
Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier, says the partnership is part of the company’s mission to encourage entrepreneurship and financial inclusion among Filipinos.
“This collaboration with DTI is part of Cebuana Lhuillier’s mission of ensuring more Filipinos are financially included, while also encouraging them to take the first step towards financial freedom. We recognize that MSMEs are considered the backbone of our economy and have contributed much towards the continued progress of our country. Through this partnership, we hope to empower and provide easy and accessible financial solutions and services from a range of partners. We are passionate about providing coaching for Filipino MSMEs and working with various companies and organizations in making a difference in the MSME growth journey. We at Cebuana Lhuillier want to turn the Filipino dream of business ownership into reality, so that we may build towards a more vibrant economy,” said Lhuillier.
With this collaboration, PJ Lhuillier and DTI aim to turn the dream of business ownership into a reality for Filipinos, contributing to the growth of a more vibrant economy.