In an exciting collaboration that promises to ignite national pride and foster sporting excellence, Max’s Restaurant has proudly stepped up as a crucial partner for Gilas Pilipinas, the nation’s esteemed basketball team, in preparation for the highly anticipated FIBA Basketball World Cup 2023.
The dynamic partnership between the iconic Filipino restaurant and the national team was solidified during a momentous contract-signing event held on Tuesday, 15 August 2023. Max’s Restaurant, renowned for its delectable fried chicken, now holds the esteemed title of “Official Fried Chicken” of Gilas Pilipinas.
The momentous occasion was graced by the presence of Gilas Pilipinas players, high-ranking executives from TV5 and Cignal, Max’s Group officials, and enthusiastic Max’s employees. This union is more than just a sponsorship; it’s a testament to the shared values and aspirations of both entities, epitomized by the “Puso to the Max” campaign. This slogan underscores the collaborative efforts of Gilas Pilipinas and Max’s Restaurant to empower every Filipino, especially the youth, in their pursuit of excellence on the basketball court.
“Filipinos’ love for basketball is undeniable. Considered the most popular sport in the Philippines, you can find Filipino adults or young ones playing the game everywhere — from makeshift full courts or half courts in different barangays, schools, sports centers, and local and international scenes,” according to Michael Dumaual, MKI Marketing Director.
As a thrilling kickstart to their partnership, Max’s Restaurant will unveil the enticing “Gilas Pilipinas Best Plate.” Priced at an attractive PHP499, this sumptuous offering comprises the legendary Sarap-to-the-Bones Fried Chicken, accompanied by a refreshing glass of Pepsi. But there’s more to this plate than just a hearty meal; customers who indulge in this delightful feast stand a chance to catch live Gilas games and secure premium team merchandise. In addition, patrons can snag exclusive Gilas Pilipinas caps for a mere PHP249 with a minimum purchase of PHP299 at the restaurant. This special promotion will run from 15 August 2023 to 31 October 2023.
Max’s Restaurant has ingeniously curated a culinary experience that brings together Filipino favorites in one ensemble. The “Mythical Five Set Meal” is an enticing bundle that encompasses Max’s Regular Whole Chicken, All-Beef Kare-Kare, Sizzling Tofu, a generous serving of Large Plain Rice, and four invigorating Pepsi beverages — all for PHP2,199. This tantalizing set meal is available for both dine-in and take-out. Meanwhile, those opting for delivery can savor the Home Court Bundle, which includes Spring Whole Fried Chicken, Sizzling Tofu, and delectable Lumpiang Shanghai, all for PHP1,199. Both these bundles are available for enjoyment from 15 August 2023 until 30 September 2023.
“In the same way that Gilas Pilipinas fires up the enthusiasm of Filipinos and brings Pinoy Pride at international tournaments, Max’s Restaurants also takes pride in serving comforting Pinoy favorites across the country. And by being a partner of the national league, we hope to inspire and put future athletes in the spotlight, bringing them closer to the game through meaningful dining experiences,” said Paolo Salud, who is from Max’s founders’ family (fourth-generation).
Parallel to Gilas Pilipinas’ unwavering commitment to nurturing future athletes and expanding opportunities in the realm of sports, Max’s Restaurant is making substantial strides toward meaningful social impact, particularly in youth sports engagement. For every purchase of the “Mythical Five Bundle,” PHP100 will be dedicated to funding the renovation of three local basketball courts through the esteemed Samahang Basketbol ng Pilipinas.
In a moment brimming with anticipation, Gilas Pilipinas players took center stage to unveil their forthcoming matchups in the FIBA Basketball World Cup 2023, where they will proudly represent the Philippines against formidable opponents from across the globe. The national squad is poised to make a grand entrance on the world stage as they confront the Dominican Republic on 25 August 2023, in an electrifying showdown at the Philippine Arena in Bulacan.
“We are delighted to find an ally in Max’s Restaurant, sharing the same goals of supporting Filipinos to put their best foot forward in entering sports,” said Butch Antonio, Gilas Pilipinas Team Manager.
This partnership between Max’s Restaurant and Gilas Pilipinas symbolizes a shared pursuit of excellence and unity, and inspires future generations of Filipino athletes to reach their full potential, both on and off the basketball court.