To encourage more Filipino voters to register for the upcoming 2022 national elections, creative agency MullenLowe TREYNA collaborated with Dashboard Philippines to develop the #MagpaRehistroKa website as way of helping the Commission on Elections (COMELEC).
The website, supported by Google and is hosted on Google Cloud, aims to help Filipinos through the registration process by providing a clear and simple step-by-step guide. Believing in the power of the youth to shape the country’s future, the campaign taps into patriotism by featuring heroic characters interacting with the voter using the younger generation’s humor and language.
“Participating in the election process means more than putting people in office — it’s about shaping governance, holding power accountable, and impacting lives. Through this campaign, we want to motivate more Filipinos to register so they can exercise their right to vote in the upcoming elections,” according to COMELEC Spokesperson Dir. James Jimenez.
“We opted to make the storyline lighthearted but the message remains as important: every eligible Filipino needs to register and vote in the upcoming elections. Using visuals and expressions relatable to the whole new generation of eligible voters also played a vital role in the creative process. Though lighthearted in manner, we hope that emphasizing on the sacrifice of our heroes fortifies the importance of participating in the election process,” according to Abi Aquino, Chief Creative Officer, MullenLowe TREYNA.
The #MagpaRehistroKa website was developed by creative agency MullenLowe TREYNA, which also wrote the storyline. Dashboard Philippines helped enable the website which is hosted on Google Cloud. It also uses Google Maps allowing people to easily locate the Office of the Election Officer or satellite registration sites nearby.
Upon arrival at the site, visitors are greeted by Jose Rizal and other Filipino heroes including Melchora Aquino, Aurora Quezon, Andres Bonifacio, and Apolinario Mabini who guide them through the step-by-step process of registration. The storyline is accompanied by historical facts and references to remind people why it’s incredibly important for them to participate in the elections.
“Practicing the right to vote is critical, which is why it is equally important to give people access to relevant information. We are proud to be part of this campaign and we hope this website will be used by more Filipinos,” said Justin Yang, volunteer and software engineer for Dashboard Philippines.
The website reminds people to follow health and safety measures during the registration process and conveniently links viewers to the official COMELEC registration site iRehistro.com.
“Supporting the #MagpaRehistroKa site is aligned with Google’s mission to be helpful, and organize important information and make it accessible to people. We hope that this initiative will make it easier for Filipinos to register and help the COMELEC achieve its goal. If we want a progressive future, we need to make our votes count,” according to Yves Gonzalez, Head of Government Affairs and Public Policy, Google Philippines.
The voter registration period ends on 30 September 2021. If you are an eligible voter, please visit the #MagpaRehistroKa website via https://magparehistroka.com/ to learn more.