The iconic Filipino courier and logistics brand LBC proudly marks a significant milestone this year as it celebrates 73 years of delivering reliable services across the globe. What began as the Luzon Brokerage Company in 1950 has transformed into a global leader, reflecting not only a legacy of hard work but a deep commitment to the Filipino community.

LBC’s enduring success over more than seven decades is not coincidental; it is the direct result of consistently adhering to the company’s vision and mission throughout the years. The company has effectively built its success on the pillars of adaptability and innovation, consistently staying in step with the changing times and making significant investments in technology and infrastructure. As a result, LBC has been able to ensure that families remain connected and provide efficiency and reliability for businesses. The company’s recognition of the importance of each package has not only made it a household name but also a trusted custodian of the emotions and values that accompany it.

“Our success over these 73 years wouldn’t have been possible without the dedication and hard work of our LBC team. We’ve grown because of our commitment to the community we serve, and that’s something we’ll continue to build on,” according to Mike A. Camahort, President of LBC, as he attributes the company’s longevity to its team’s effort.

For more than 70 years, LBC has embodied a legacy of trust and excellence firmly rooted in its Filipino heritage while continuously innovating to meet the evolving demands of the logistics industry. This enduring legacy is exemplified through LBC’s unwavering commitment to providing superior customer service, fostering strategic growth, and embracing cutting-edge technologies designed to enhance the customer’s shipping experience.

It is essential to note that LBC’s success is not solely the result of internal efforts but also their deep connections to their customers. The company’s growth and evolution have mirrored the changing needs of the communities it serves. In times of unprecedented challenges, such as the recent global pandemic, LBC’s commitment to understanding and adapting to these needs enabled them to swiftly implement changes that ensured continuity and safety in their services. Their ability to listen and respond has not only carried LBC through seven decades but will also serve as the cornerstone of their continued longevity for the years ahead.

“As we reflect on LBC’s 73 years of service, our hearts are filled with gratitude for the support and trust our customers have shown us. The Filipino people’s enduring faith in our ability to connect, deliver, and care for their shipments has been the true cornerstone of our longevity. Every milestone we celebrate is only possible because of their loyalty, and every innovation we introduce is a response to our desire to address their needs and aspirations. We are here because of them, and we continue to grow with their support,” Camahort added.

With a strong foundation built on heritage and a commitment to excellence, LBC looks forward to the future with confidence, eager to embrace the challenges and opportunities that lie ahead while continuing to be the trusted partner for countless families and businesses worldwide.


ABOUT THE AUTHOR

Robert “Bob” Reyes is a technologist, an ICT Consultant and Tech Speaker, a certified Google IT Support Specialist, and an Open Source advocate representing the global non-profit Mozilla (makers of Firefox) in the Philippines. Bob is a Technology Columnist for the Manila Bulletin Publishing Corporation and an aviation subject matter expert contributor for Spot.PH.

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