Global technology brand HONOR is back on Philippine shores and is set to announce its newest technology at Internationale Funkausstellung (IFA) 2022, Berlin, Germany on 02 September 2022 at 5:00 PM CEST (11:00 PM Manila Time). IFA is currently the biggest tech exhibit in Europe participated by giant brands like Samsung and Apple.

Though HONOR has not yet confirmed its upcoming lineup of devices to be released initially in the Philippines, embarking on the theme “Embracing the Connected Future” at IFA 2022 is a great opportunity for Filipino consumers to know what exciting devices to watch out for from the tech brand.

HONOR’s testing lab for their new consumer devices.

It is anticipated that George Zhao, CEO of HONOR Device Co. Ltd. will talk about a new connected reality during his keynote at IFA 2022. Meanwhile, Tony Ran, President of HONOR Europe, will share further details regarding how European consumers benefit from the new HONOR Smart Life products. Both Zhao and Ran will speak about the company’s goals, as well as new breakthroughs of HONOR in the connected future during the event.

The brand is preparing a live stream with an embedded YouTube video that will be accessible when the event kicks off. Filipinos can easily access the live stream from this link.

Having announced its official comeback to the Philippines with local partners this 2022, HONOR aims to become an iconic technology brand for Filipinos and globally, creating a smart world for all through its powerful products and services. Their participation in this year’s IFA 2022 will address how HONOR is ushering in a paradigm shift for smart living solutions to enable device interoperability between smartphones, tablets, PCs, and wearables.

“They are designed to empower people around the world to go beyond themselves and give them the freedom to achieve and do more,” Zhao said emphasizing that with a consistent focus on research and development, HONOR is committed to new technologies.


ABOUT THE AUTHOR

Robert “Bob” Reyes is a technologist, an ICT Consultant and Tech Speaker, a certified Google IT Support Specialist, and an Open Source advocate representing the global non-profit Mozilla (makers of Firefox) in the Philippines. Bob is a Technology Columnist for the Manila Bulletin Publishing Corporation and an aviation subject matter expert contributor for Spot.PH.

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