Delivering healthcare services to individuals and communities has been the heart of the local government for years — a critical role recognized and codified under the Local Government Code of 1991. All throughout the Philippines, LGUs took the initiative to establish their own health programs and demonstrate its commitment to providing sustainable healthcare solutions to their constituents.
The mandate LGUs have perfectly aligns with Generika Drugstore’s mission of providing individuals and communities access to affordable and quality healthcare. It is this shared goal that drove Generika Drugstore, a member of the Ayala Healthcare (AC Health) Group, to join forces with LGUs through Generika’s Ginhawang Barangayan. This flagship program aims to support various health programs of LGUs across the country and be the community’s trusted partner in healthcare. With this collaboration, Generika Drugstore strives to help foster a healthier future for communities by bringing basic health services and health education campaigns to the barangay level.
Last 30 June 2023, Generika Drugstore partnered with the Municipality of Pateros for its medical mission in Brgy. Sta. Ana., where residents received free medical consultations with doctors from the Pateros Municipal Health Office (MHO) and the Healthway Medical Network of the AC Health Group.
With the support of the Pateros Office of the Administrator, attendees received their prescribed medications at no cost. Participants also enjoyed free registration to the GeneriKard Loyalty Program, furthering access to Generika Drugstore’s affordable medicines and other healthcare services, to help enable full compliance to their prescriptions and other healthcare requirements in the long term.
As part of its efforts to promote consumer education, a nutrition talk was conducted by the barangay’s nutritionist, Ms. Meizyl Sincuya, covering essential topics including the Department of Health’s (DOH) “Pinggang Pinoy” and the significance of maintaining a proper and healthy diet. The talk shed light on the causes, symptoms, and preventive measures for hypertension, which remains a prevalent and critical health concern in the country. Generika Drugstore’s Corporate Pharmacy Head, Ms. Janice Blazo, also delivered an educational talk on generic medicines, discussing their safety and effectiveness as an affordable alternative to their branded counterparts.
“Many of our people needed to be part of an activity that showed care through free doctors’ consultations and medicines which they usually forego due to other expenses and circumstances. We are glad that there are companies like Generika Drugstore who share the same mission as the Pateros LGU, demonstrating a genuine commitment to empowering communities by making healthcare products and services accessible to the underserved population,” according to Gerald German, Pateros Municipal Administrator, who was elated that his constituents took part in Generika’s Ginhawang Barangayan and lauded Generika Drugstore’s project.
Generika’s Ginhawang Barangayan received an overwhelming response from Brgy. Sta. Ana, with its residents expressing the significance of the program to them.
“We are heartened by the positive response from the residents of Brgy. Sta. Ana of Pateros to the first run of Generika’s Ginhawang Barangayan. This affirms our conviction on the importance of this program. We will continue to partner with the LGUs in their efforts to build healthier communities and to deliver on our commitment to bring ginhawa to more Filipinos,” said Atty. Yet Abarca, President and CEO of Generika Drugstore, noting that the success of the event highlights the opportunity to partner with LGUs in addressing healthcare gaps.