GCash for Business recently hosted the “Experience Easy” Business Summit aimed to equip businesses of all sizes with essential tools to navigate the increasingly demanding local market, emphasizing the undeniable importance of customer experience in the success and growth of companies.
A recent study by PwC underscored the pivotal role customer experience plays in business success. It revealed that customers are willing to pay a premium of up to 16% for outstanding service, and a significant 32% are prepared to abandon a beloved brand after just one negative experience. The Temkin Group’s research further highlighted that loyal customers are five times more likely to repurchase a product, seven times more likely to try new products, and four times more likely to refer the brand to others.
Experience Easy with GCash for Business
With approximately 70% of internet traffic stemming from mobile usage, businesses face ample opportunities to enhance customer experiences. However, the plethora of channels available can be overwhelming and costly. GCash for Business steps in with a diverse range of financial products and services, enabling companies to effectively engage with multiple customer touchpoints and overcome critical challenges to achieve specific goals.
1. Experience Easy & Preferred Payments
As the eCommerce market in the Philippines rapidly expand, streamlined payment processes are crucial. GCash for Business offers seamless transaction experiences for millions of users through online transactions with Webpay and in-store payments via Scan-to-Pay. The recently introduced Scan to Order feature allows customers to order and pay directly on the GCash app, eliminating the need for queues and enhancing the overall shopping experience.
2. Experience Easy & Relevant Advertisements
Amid the elusive nature of customer loyalty, personalization has become a vital business strategy. GCash for Business Ad Solutions enables companies to create tailored and timely messaging based on customer behavior. With features like affinity targeting, geo-targeted ads, and hyper-AI ads, businesses can reach their target audience with precision.
3. Experience Easy & Flexible Installment Options
Recognizing the value of every transaction in a highly competitive environment, GCash for Business offers flexible payment plans through GGives and GCredit for eligible users. This empowers businesses to convert more visits into sales by providing customers with easy-to-manage transaction options, both online and in-store.
4. Experience Easy & Efficient Disbursements
A positive customer experience should extend beyond the point of transaction completion. GCash for Business Funds Disbursement Solutions allows businesses to complete online or offline transactions seamlessly, eliminating the challenges and risks associated with cash handling, especially for larger payments. Coupled with customizable incentives and the availability of the GCash Card, businesses can ensure convenient and rewarding experiences for customers throughout their entire purchase journey.
Maintaining a High GCash Uptime
Maintaining high GCash uptime is crucial for ensuring the seamless functionality of digital financial services. Users depend on GCash for daily transactions, including money transfers and bill payments, while businesses rely on its integration for smooth operations and revenue generation. Consistent uptime builds user confidence, fosters financial inclusion in underserved areas, and supports emergency transactions. In the growing digital economy, any downtime can disrupt the flow of transactions, impacting both individuals and businesses. The reliability of GCash uptime is thus essential for the trust of users, the efficiency of financial operations, and the continued advancement of digital financial services.
“The bigger we grow, the more people try to attack you — security is still our number thrust. Proper forecasting and demand management are key to coping with the capacity increase. We are also working with our partners like Bancnet to ensure interoperability — it’s not necessarily our system, it also involves the system of our partners. There are times that the GCash service is up, but our partners, the intermediary are down, it may appear to the end-users that we are the ones who are offline,” said Ren-ren Reyes, CEO of G-XChange Inc. at the sidelines of the GCash for Business event in Pasay City last 21 November 2023.