The National Basketball Association (NBA) has recently teamed up with foodpanda, a leading online quick commerce digital platform in Asia, to establish a marketing partnership. This partnership designates foodpanda as the first-ever Official Online Food Delivery Platform Partner of the NBA in the Philippines.
The announcement was made during a media launch held at the SM Mall of Asia Music Hall in Pasay City last weekend. The event, which included a shooting contest for local amateur players, foodpanda App users, and foodpanda delivery riders, was held ahead of the 72nd NBA All-Star Game. The game was broadcasted live in the Philippines on One Sports and NBA TV Philippines on 20 February 2023 at 9:00 AM PHT.
“Filipinos are known for their immense passion for basketball, and in the same way that the NBA is among the most popular sports leagues in the country, we’re committed to shaping foodpanda as the preferred choice of local consumers for online food delivery. We’re incredibly thrilled to launch this collaboration together with the NBA and offer engaging campaigns and activities to food lovers and sports fans alike,” according to Guilherme Porto, foodpanda Philippines Director for Growth.
As part of the partnership, foodpanda will act as the official partner for NBA 3X Philippines presented by Mountain Dew, which is a 3-on-3 basketball tournament for both men’s and women’s teams, featuring NBA entertainment, set to be held in Metro Manila next month. In addition, foodpanda will host a range of public viewing parties during selected NBA tentpole events this season and will also display virtual on-court signage during certain NBA broadcasts across TV5 and One Sports. Moreover, foodpanda will introduce special promotions, offering foodpanda users in the Philippines the opportunity to win genuine NBA prizes.
We’re excited to welcome foodpanda to the NBA family and to deepen our engagement with our passionate Filipino fans by leveraging foodpanda’s avid subscriber base. We look forward to working together to offer new and creative experiences that will bring fans and players in the Philippines closer to the game,” said Mae Dichupa, NBA Philippines Senior Director of Global Marketing Partnerships.
Fans in the Philippines can download the official foodpanda App via the App Store and Google Play, and visit their official Facebook, Twitter, and Instagram for the latest news and offerings.
For the latest NBA news and updates, fans in the Philippines can visit www.nba.com, download the NBA App, and follow the NBA on Facebook, Twitter, and TikTok.