As more and more Filipinos search for their favorite videos on Facebook Watch, entertainment has definitely gone social. The digital watching habits of Pinoys continue to soar but the question remains: which videos captured their eyes and hearts the most?

Organized by adobo Magazine and presented by Facebook Watch, the first-ever adobo Video Fest 2021 is a festival that celebrates the creators and publishers behind the most original, most addictive, and most creative Pinoy content on Facebook Watch. From mukbang to pranks, dance challenges, unique branded content, and more, the adobo Video Fest will recognize, stream and award some of the best video content that has been uploaded to Facebook Watch.

Facebook Watch is the go-to place to discover videos across Facebook and is home to a wide variety of videos — from scripted comedy and drama to competition and reality series, to individual creators and live sports.  It is a destination where content, community, and conversation come together, with fans joining the conversation by viewing along with others, interacting within show groups, and even connecting directly with creators and talent.

“adobo Video Fest 2021 is the first of its kind and so we, at adobo magazine, are thrilled to be collaborating with Facebook in this feat,” according to Angel Guerrero, Founder, President, and Editor-in-chief of adobo magazine.

The festival begins with Creative Mobile Video: Masterclasses by Facebook Watch which is a series of three masterclasses that will help both up-and-coming and seasoned content creators harness the power of Facebook Watch.

Revie Sylviana Facebook’s Entertainment Partnerships Director said, “Publishers and content creators build some of the strongest communities on Facebook – from groups composed of enthusiastic fans to video series that develop loyal followings in Watch. Our support of adobo Video Fest 2021 is part of our commitment to support our diverse community of publishers and creators on Facebook who shares original, engaging content that Filipinos love and seek out.”

Two exciting Edu-tainment Web Sessions will be held by Facebook: “Creators in Covid” web session, where creators from the Philippines are joined by creators from around the region to share their creative journey throughout the pandemic. The next web session “Elevate Video Creative Effectiveness for Brands,” is a pioneering program that will help advertisers create high-impact campaigns using creative content.

  • Setting the Stage for Mobile Content Production — Understanding the FB Platform, on November 8, 2:00 – 3:00pm PHT
  • It’s Shooting Day — Lights, Camera, Audio!, on November 10, 2:00 – 3:00pm PHT
  • The Cutting Room: Post-Production for Mobile Video on November 11, 2:00 – 3:00pm PHT
  • Web Session “Creators in COVID” on November 19, 2:00 – 5:00pm PHT
  • Web Session for Facebook advertisers “Elevate Video Creative Effectiveness for Brands” on Facebook on November 25, 2:00 – 3:00pm PHT

Over 60 entries will be recognized during the Festival Awards night on 16 December 2021, after a rigorous screening process by a jury comprising some of the best names in entertainment and the creative industry. All eligible publishers and content creators who publish videos on Facebook are invited to join!

Click here to reserve a slot now.


ABOUT THE AUTHOR

Robert “Bob” Reyes is a technologist, an ICT Consultant and Tech Speaker, a certified Google IT Support Specialist, and an Open Source advocate representing the global non-profit Mozilla (makers of Firefox) in the Philippines. Bob is a Technology Columnist for the Manila Bulletin Publishing Corporation and an aviation subject matter expert contributor for Spot.PH.

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