Starting today, Filipino merchants can list their products on the Google Shopping tab for FREE. This was announced by Google Philippines during a media briefing for their MSME Caravan earlier today. The announcement came as Google Philippines introduced initiatives to support the country’s safe economic recovery.
For Micro, Small, and Medium Enterprises (MSMEs), this means free product exposure to millions of people globally who come to Google every day for their shopping needs. For shoppers, it means more products from more stores, discoverable through the Google Shopping tab. For advertisers, it means paid campaigns can now be augmented with free listings.
In partnership with the Department of Trade and Industry (DTI), the MSME Caravan aims to train Filipino business owners on how to grow efficiently through a wide array of digital tools such as Google My Business, Primer app, and access to experts. Originally planned as physical events when it was first announced last February 2020, the MSME Caravan carried on via webinars to help small businesses acquire digital skills so they can continue serving their customers online during this pandemic. To date, the training program has reached more than 14,000 business owners for 2020 alone. MSMEs interested to join the training can register through the campaign website.
Aside from providing free training, Google Philippines aims to help small businesses by inspiring them through stories of hope from the MSME community. As part of the MSME Caravan updates, the company launched an online video featuring Dalareich Chocolate House from Bohol, White Beard Coffee from Siargao, and Kanami Supplies (woven face masks) from Quezon City who shared how they started and how the pandemic has challenged them to rise above difficulties.
“Economic recovery is a critical moment for the Philippines and Google is committed to supporting the country through the best of our technology and programs like the MSME Caravan. We will continue to empower Filipinos and our partners with the right digital knowledge and tools so the benefits of technology can be harnessed for the safe rebuilding of our economy,” according to Bernadette Nacario, Country Director of Google Philippines.
“Digitalization is one of the keys to help our MSMEs cope with the COVID-19 pandemic. This will help small businesses reap the benefits of the growing digital economy, including reaching and engaging customers while prioritizing their well-being. We’re glad our partnership with Google Philippines will enable us to conduct webinars and offer other resources to help small businesses digitalize at this important time,” said Department of Trade and Industry Secretary Ramon Lopez.
In terms of supporting safe local tourism, Filipinos will soon be able to discover things to do and places to go in the Explore tab on Google Maps as recommended by the Department of Tourism. By following the Department of Tourism (DOT) profile in Google Maps when this becomes available soon, people can get recommendations that range from restaurants and shopping malls to cultural attractions and other tourism activities across the country.
“The revival of local tourism plays a significant role in the recovery of our economy. The strategic use of technology will help us reopen our destinations while ensuring the health and safety of Filipinos. Thank you to Google Philippines! The DOT is excited with the possibilities ahead for Google Maps in helping our tourism establishments bounce back,” according to Bernadette Romulo-Puyat, Secretary of the Department of Tourism.