DITO Telecommunity proudly unveils its latest campaign, “DITO SA PUSO KO,” featuring celebrity power couple Dingdong Dantes and Marian Rivera, following the telco’s recent accolade as the Rated #1 Mobile Network in the Philippines by Ookla.
The campaign launched with a video commercial set to a special rendition of the classic Filipino song “Dito Sa Puso Ko,” which symbolizes DITO’s commitment to its customers and the nation. The video showcases Dingdong and Marian, stars of the top-grossing Filipino film “Rewind,” embodying the love and trust that Filipinos have for DITO.
With hearts bursting forth in the video, the metaphor signifies DITO’s journey — propelled by high-speed connectivity and customer loyalty — toward becoming a beloved network provider nationwide. The inclusion of Dingdong and Marian, renowned for their charisma both on and off the screen, reinforces DITO’s dedication to excellence and innovation.
“Our newest campaign isn’t just about showcasing our products and services; it’s about celebrating the mutual love that we have with our millions of DITOzens. Galing na mismo sa mga subscribers namin, as evidenced by the Ookla Rated #1 Mobile Network award, napusuan na talaga nila ang DITO. Truly grateful that we are now number one in their hearts and minds,” according to Evelyn Jimenez, DITO Chief Revenue Officer-Consumer.
The campaign’s launch not only celebrates DITO’s recent triumph but also signals a renewed commitment to exceed expectations. Through reliable connectivity and innovative solutions, DITO aims to empower Filipinos to achieve their digital aspirations. The “DITO SA PUSO KO” campaign underscores DITO Telecommunity’s mission to enrich lives and foster meaningful connections, positioning itself as a catalyst for progress in the digital age.
“Launching this campaign with Dingdong and Marian, the newest members of the DITO family, is a pivotal move to encourage more Filipinos to experience our next-generation technology. As we all know, Dingdong and Marian are not just big names in the Philippine entertainment industry; they are icons that inspire positive change and growth across diverse communities. Being the digital stars of DITO signifies not just a collaboration but a sweeping movement across the country — a shared vision of empowering and connecting more Filipinos nationwide,” said Jasper Evangelista, DITO Brand and Marketing Director.