Cebuana Lhuillier has solidified its standing as the preferred choice for Filipinos, offering a spectrum of services ranging from pawning to microinsurance. Established in 1987, the institution has relentlessly pursued its mission of empowering Filipinos by delivering accessible financial services at their fingertips.
Driving Force: Mission to Empower
At the core of Cebuana Lhuillier’s success lies a resolute commitment to empower Filipinos, catalyzed by its continuous expansion, development, innovation, and improvement. The driving force behind this remarkable journey is the unique BrickTech strategy, harmonizing physical expansion (Brick) with cutting-edge technological integration (Tech).
The Strength of BRICK
Commencing an ambitious nationwide branch expansion in 1990, Cebuana Lhuillier aimed to establish an extensive network, reaching even the most remote corners of the country. With over 3,000 branches nationwide, 20,000 domestic partners, and 3 million global partner locations, Cebuana Lhuillier has created an unparalleled customer touchpoint network.
Rapid adoption of technological innovations has propelled Cebuana Lhuillier to the forefront of financial technology. The Application Program Interface (API) Technology serves as the backbone, ensuring seamless connectivity with over 600 business-to-business partners worldwide. A robust data center, equipped with state-of-the-art backup facilities, further fortifies the company against contingencies, offering a reliable foundation for business continuity.
Customer-Centric Digital Platforms that Work
Cebuana Lhuillier’s Tech strategy has spawned innovative digital platforms, applications, and products. The PeraLINK app facilitates convenient money transfers across branches, while QUIKZ, a Remittance-as-a-Service (RaaS) offering, enhances fund transfer capabilities for Filipinos in the US. The eCebuana app and ProtectNow, a digital insurance platform, exemplify the institution’s commitment to making financial services more accessible.
The synergy of the BrickTech strategy has propelled Cebuana Lhuillier to unparalleled market prominence. Boasting a client database of 32 million, 21 million loyalty card holders, and over 7 million Micro Savings account holders, the institution remains steadfast in its commitment to empowering Filipinos financially, wherever they may be. The resounding success of Cebuana Lhuillier underscores the effectiveness of its innovative approach in meeting the diverse financial needs of the Filipino populace.