Cebuana Lhuillier has etched its name in the annals of national achievement by introducing the country’s inaugural Minted Gold Bar. This momentous milestone highlights the firm’s steadfast commitment to championing Filipino heritage and craftsmanship.

As trailblazers in providing locally crafted gold bars, Cebuana Lhuillier takes immense pride in its pivotal role in preserving and promoting the Philippines’ culturally rich legacy. The Cebuana Lhuillier Gold Bar is a testament to this commitment, featuring iconic symbols such as the Salakot and Reyna Juana, the first Filipina Queen to embrace Christianity in 1521. Moreover, it boasts a distinctive customization feature, allowing customers to imbue their gold bars with personalized designs that express individuality.

Gold, a timeless emblem of affluence and prestige, transcends generations, leaving a legacy of enduring value and stability. The Cebuana Lhuillier Gold Bar serves as a poignant reminder of the nation’s illustrious gold history, symbolizing royalty and opulence.

“We Filipinos have a long and rich history with gold, it was part of our culture and lifestyle from the very beginning, and today it makes sense to own one not just because of its economic value but the history that comes with it, our identity as Filipinos. And just as gold has the power to leave a lasting legacy, our company remains steadfast in our commitment to offering innovative products that uphold our core mission of providing a better life for all Filipinos,” according to Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier.

Available in weights ranging from 1 gram to 10 grams and crafted in various karats from 18k to 24k, these gold bars offer unparalleled liquidity, easily pawned or converted into cash. They can be conveniently purchased through leading online platforms such as Lazada, Shopee, Zalora, TikTok Shop, as well as through Cebuana Lhuillier Jewelry and Jewelry Premium online stores. Additionally, select Just Jewels, Cebuana Lhuillier Jewelry Premium, and Cebuana Lhuillier branches nationwide provide accessibility to these remarkable pieces.

Cebuana Lhuillier extends an invitation to Filipinos to embrace their heritage and bask in the timeless allure of gold, signifying not only wealth but also the richness of our cultural identity.


ABOUT THE AUTHOR

Robert “Bob” Reyes is a technologist, an ICT Consultant and Tech Speaker, a certified Google IT Support Specialist, and an Open Source advocate representing the global non-profit Mozilla (makers of Firefox) in the Philippines. Bob is a Technology Columnist for the Manila Bulletin Publishing Corporation and an aviation subject matter expert contributor for Spot.PH.

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