This coming weekend, a group of Pinoy Mozillians (myself included) will be flying to Singapore to attend the Mozilla Leadership Summit.

The Leadership Summit is the 3rd gathering part of the Participation Leaders initiative. Overall, this initiative is aimed at developing 150 participation leaders who:

…have increased their knowledge, skills and attitudes necessary to grow the impact of participation across Mozilla in 2016.

…are aligned with and have contributed to Mozilla’s vision and strategy, and who will champion this with Mozillians and others.

…have created and committed to specific plans for growing the impact of participation and contributing to Mozilla in 2016, aligned with the organization’s goals and priorities.

This is some sort of crowd sourcing for ideas, suggestions, comments and anything that you think will be of great help to the Mozilla Philippines Community as we embark on the Mozilla Leadership Summit journey. Simply click on the button below to start with the very short (will eat 3 minutes at most of your time) survey.



Maraming salamat po!

To the next generation of leaders and citizens: develop an army of social media practitioners that will raise the level of political awareness of our younger electorate…

I was given an opportunity to have a rather informal chitchat with Vice-Presidentiable and honorable Senator Gregorio “Gringo” Honasan earlier today in Mandaluyong City. I sat down with UNA’s Vice-Presidential bet together with some of my blogger colleagues. First stop, some quick facts about the senator:

Date of Birth14 March 1948 (67 years old)
Elementary EducationSan Beda College (Manila) & Dominican School (Taipei)
Secondary EducationDon Bosco High School (Mandaluyong)
CollegeUniversity of the Philippines (Economics)
Philippine Military Academy (PMA)
Masters DegreeAsian Institute of Management (Business Management)
Year Elected as Senator1995

Known as Greg to his colleagues, Sen. Honasan was “baptized” as Gringo by his upper batch inside the PMA. Before entering the military academy, he wanted to become a priest or a doctor. But if his family will send him to the seminary or the medical school, some of his siblings might not be able to continue with their education. Thus, his father (also a soldier), encouraged him to give the PMA a shot.

He might be the least techie among the current roster of Philippine Senators, as he uses a mobile phone, which he calls as an “iPhone 36” — it is actually a feature phone, with basic functionalities as calls and SMS (it does not even have a QWERTY keypad). For him, more important than the medium is the content.

Here are some of the questions thrown at him, with most he answered in a witty way. Trust me, never a dull moment during the course of the two and a half hour interview session.


Q: How has he changed over the years since he entered the world of Philippine politics?

A: I defined a path so that my public and private life will be God, country and family — all or nothing. After 42 years of public service (from being a soldier, then a rebel to a senator), nothing has changed; no difference. When I was a soldier, the lines were clearer. When I entered politics, I found the lines to be blurred.

Q: What made you run for Vice-President?

A: … I am a good soldier. If I will allow the standard bearer of our party (Senator Greg is the Vice-President of UNA) to run without a running mate, I ended up deciding for the party — that is the most honorable thing to do. So, sinamahan ko (referring to Presidential candidate Jojo Binay).

Q: Who is your best friend in the Senate?

A: Senator Tito Sotto is my BFF. He is there for me, whatever the conditions are. There are two great things you can give other human beings: time and trust. That’s what Senator Tito Sotto gave me. He is there for my family; I am there for his. “Magkumpare kaming buo.”

Q: Who do you think is the most brilliant senator of your time?

A: Senator Enrile. He is like a father to me. I have known him for half of my life. “Akala ng iba, Batman and Robin kaming dalawa.” That is not fair to Senator. That is not fair to me. We sometimes find ourselves on opposing sides of issues. But we agree to one thing: anything that we do should serve the highest public and national interest.

Q: Coming from the military, if you win as Vice-President what will you propose?

A: What is the job of a Vice-President? The Job Description of the Vice-President is to wait for the job to be given to me by the incoming President. The Vice-President manages things at home when the President is away. I think, I have the capacity to do that. I complement his (Jojo Binay’s) platform: job generation and poverty alleviation. And this is not a campaign promise. We must focus on issues here at home first before we can deal with issues like Chinese in the West Philippine Sea, etc. We need to secure our homes and our families first. Hindi pwedeng kakaba-kaba ka kapag lumabas ang mga anak mo papunta sa school. I know exactly what to do; how to handle our peace and order problem.

Q: If you will be elected Vice-President, what role/s do you want the President to give you?

A: Secretary of DILG (Department of Interior and Local Government). I will have the police under me. I will go after the police who are involved in drug pushing. And I will have administrative supervision over local governments, which is our frontline mechanism — the repository of peace and order efforts; food, clothing, shelter and education — that’s the hub (LGUs), not the military nor the police. I think I have the perspective to do that. Or, I will die trying, as I had done in the past.

Q: If Science and Technology will be placed under the role of the Vice-President, what steps will you take to ensure that a majority of Filipinos will have access to affordable and fast internet connectivity?

A: Provide FREE internet to all.

Q: Were you able to watch Heneral Luna?

A: Yes, but I almost fell asleep. Antonio Luna was right in saying that the Americans and the Spaniards are not the enemies, our real foe are ourselves — that is why he is unpopular. Not comparing myself to Antonio Luna, but everytime I will be given a choice between country or myself (bayan o sarili), I choose my country. And my history will show it. I abandoned my family many times, leaving them without saying a word.

Q: What is your most favorite movie/film?

A: The likes of 300 (Spartans) and The Equalizer. What I liked about The Equalizer was the opening sequence saying, “The two most important days in your life: the day you were born and the day you discover why.”

Q: Some said that when you were in hiding, you disguised yourself as a female. Is that true?

A: Yes, that is true. There was a PHP5M and another PHP10M reward on my head. But one day, I was sitting in front of a car wearing a wig and a dress, a cigarette vendor approached the vehicle while we were caught in a traffic jam then shouted my name when he recognized me. The name of the game is anonymity. People with lots of bodyguards and uses security escort vehicles are the favorite target of terrorists.

Q: How will you be able to unite our country?

A: Reduce partisan politics. Amend the Local Government Code. Handling of funds must be decentralized. The situation in Samar might be different from Ilocos, for example. We must empower the LGUs. They must be in the frontline. What happens now is that you want all congressmen and mayors to go to you and beg for your approval to release funds, which are intended for their locale.

Q: Are you in favor of federalism?

A: I am in favor of decentralization. Whatever you may call it.

Q: What’s your take on K-12?

A: I am in favor of K-12. But it must be K-12 + Nutrition. We must ensure that children ages 0 to 6 are receiving proper nutrition to prepare them for school. We do not want to raise our children malnourished, which could lead to them becoming retarded. What if one of them becomes a Senator, or worst our President?

Q: Since you are a Bosconian, what are the values that you learned from the Salesian community that you instill up to this very day?

A: God, country, family, work, sports, healthy mind, healthy body, camaraderie and working with your hands. The values that nobody can take away from me. Practical human values and ethics.

Q: What is your stand in the alleged Lumad killings?

A: Should be condemned to the highest level. The Lumads are the original Filipinos. Remember, I am the author of the IPRA (Indigenous People’s Rights Act of 1997) Law.

Q: After what you had gone through, is there anything that are you still afraid of?

A: Yes, there is. I am afraid to disappoint God.

Me with Senator Gregorio "Gringo" Honasan after the interview.

Me with Senator Gregorio “Gringo” Honasan after the interview.

IDC Philippines Releases 2016 Top 10 ICT Predictions

Manila, January 8, 2016 – IDC Philippines announced today its top predictions for the Philippine ICT industry, which underscores the importance of digital transformation (DX) in driving business growth for both enterprises and small and medium-sized enterprises (SMEs) on the 3rd Platform. Businesses in the Philippines need to transform into a digitally- led organization through the use of 3rd Platform and innovation accelerators in order to capture value-producing opportunities, pursue new revenue streams, and change an existing business model.

According to IDC, 3rd Platform technologies include the 4 pillars of cloud, mobility, Big Data analytics, and social, as well as the 6 innovation accelerators of IoT, cognitive computing, robotics, 3D printing, virtual/augmented reality, and next-gen security.

Jubert Alberto, country head, IDC Philippines, says, “Companies in the Philippines that do not start a DX initiative will find themselves struggling to respond to changing market demands and competitive pressures. Digitalization has been heightening industry competition as it paves the way for business process excellence and new monetization and business models. Given increasing industry disruptions brought about by digitalization, it is high time for Philippine enterprises and SMEs to make the move into DX to help them scale up in leadership, omni-experience, information, operating models, and worksource transformation.”

Moreover, Alberto adds, “IT leaders in every Filipino organization must transform the IT organization into a true business transformation engine through IDC’s new DX leadership framework, Leading in 3D or 3-Dimensional Leadership. Its goal is to ‘Innovate’, ‘Integrate,’ and ‘Incorporate’ IT within the organization to achieve business-driven objectives.”
This year, IDC’s top predictions are rebranded as IDC FutureScapes for both technology buyers/CxOs and ICT suppliers.

#1: DX-guided enterprise strategy. By the end of 2019, 80% of enterprise strategies will include a significant DX component.

“Globalization, availability of analytics, and the Internet as an economic engine require nearly every enterprise strategy and significant business change initiative to involve some aspect of ‘digital,’ whether it is improving customer experience or internal operations or creating digital products and services. DX is leveraging IDC’s 3rd Platform — cloud, mobility, Big Data and analytics (BDA), and social business — to improve business agility, effectiveness, and customer satisfaction,” says Alon Anthony Rejano, analyst, IDC Philippines.

#2: Authentic experiences. By 2020, 80% of Filipino B2C companies will have created an immersive and authentic omni-experience for customers, partners, and employees.

Jerome Dominguez, analyst, IDC Philippines, states, “In the past, effective marketing for Filipino enterprises meant investing huge sums of money on traditional media such as print and TV. Today, the continuous digital transformation is changing the way Filipino consumers respond to marketing. Filipino consumers are making more use of social media than they used to in the past, hence there is a greater need for companies to assess how they market their products and services in the digital space.”

#3: Security and risk management. By 2017, 30% of IT organizations will shift their focus to advanced “contain and control” security and away from a perimeter mentality.

“By 2017, IDC expects traditional Philippine enterprises to be forced to make significant operational changes to adjust to the accelerating disruption in the ICT industry. As Filipino enterprises evolve to an information-led, information-centric business model, the strategic importance of a strong security governance model will be critical as the uptake of 3rd Platform technologies among businesses will widen the attack surface,” says Dominguez.

#4: Government focus on ICT. Digitalization at a national level will continue to be a challenge but significant push will be felt in 2016.

“Although there are administrative hurdles stalling progress, IDC expects the Filipino government to pursue eGovernment initiatives geared toward digitalizing processes and improving transparency more actively this 2016. This also includes initiatives around Smart City and public WiFi systems in major centers in the country,” says Dominguez.

#5: Enterprise “tingi pack.” By the end of 2016, enterprise “tingi pack” for cloud and IT services will thrive among SMEs.

“The enterprise tingi pack is going to be common in the consumption of IT products and services. As the demand for cloud and other IT services increases among local SMEs, the pay-as-you-go model will not only help grow the providers’ business but also support SMEs in starting a business using IT tools that are budget-friendly, flexible, and competitive,” says Rejano.

#6: Realign suppliers and partners. By 2020, more than 30% of the IT vendors will not exist as we know them today, requiring a realignment of preferred vendor relationships.

The new technologies, offerings, business models, competitors, partners, and buyers in the emerging DX economy are putting tremendous pressure on traditional IT suppliers and accelerating some new players to market leadership roles. Over the next several years, we will see nonstop shifts in vendor fortunes, with almost one-third of today’s leading suppliers acquired, merged, downsized, or significantly repositioned. “While the traditional IT suppliers are all migrating their offerings and organizations to the 3rd Platform and DX worlds, providing the customers migration paths, the impact is that they may or may not emerge from that transition as market leaders,” says Rejano.

#7: Skills-based marketplaces. By 2016, skills-based virtual coworkers in the Philippines will continue to grow, spurring 3rd Platform usage and further outsourcing opportunities.

Nicolo Santos, analyst, IDC Philippines, says, “Online freelance jobs are taking off, offering job opportunities to many Filipinos at the comfort of their homes. As of 2015, there are approximately 1.3 million online freelancers in the Philippines, a number considered to be one of the highest in the world. By 2016, there will be an additional 500,000 web-based workers to be employed in different online job platforms, specifically coming from the countryside, according to the Department of Science and Technology (DOST).”

#8: Digitalized brick and mortar stores. By 2020, “brick and mortar” stores will provide retailers with new sources of data to create bigger traction and increase patronization and customer base through digital experiences.

An effective way by which an eTailer venturing into offline channel can effectively differentiate itself from its competition is through coming up with a digital store strategy of its “brick and mortar” estate to provide a personalized customer experience akin to online. Digitalizing “brick and mortar” stores does not only entail deployment of cutting-edge technology solutions to improve in-store experience; it also makes way for competitive data gathering. “There is a lot of potential to be realized from analyzing the multiple data sources generated from digitalizing physical stores — information that will allow retailers to both identify and target casual shoppers and, in the process, allow them to better position their products and services to stimulate loyalty to their brand,” adds Dominguez.

#9: AiO cards. By 2019, Filipinos will use all-in-one (AiO) cards more predominantly as DX allows bridges of retail payment methods to become more interconnected.

“With a flourishing retail industry, IDC believes that payment processes will be evolving significantly quicker than before as digital disruptions continue to come about. Just recently, Manila’s Railway Systems (MRT, LRT 1, and LRT 2) started offering reloadable cards that can be topped up online. This is an auspicious start in the government’s drive to digitalizing payment methods,” says Linus Go, analyst, IDC Philippines.

#10: DX adoption in various sectors. DX will start to take off in “non-IT-intensive” industries like agribusiness and resource industries in 2016.

IDC expects businesses in non-IT-intensive industries such as agriculture, agribusiness, and resource industries to adopt 3rd Platform technologies to bring innovations in their business models and consumption patterns. “The introduction of new information and communication technologies (ICT) in these industries could make these industries more sustainable as it transforms the businesses and drive more organizations to pursue innovation-centric projects with ICT at their core,” says Rejano.

About IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company. You can learn more about IDC by visiting

For inquiries, please contact:
Jubert Alberto
Country Head
+632-478-7260 ext. 416
[email protected]

Rodalyn Quimora
Sales Manager
+632-478-7260 ext. 406
[email protected]

The year 2015 was an awesome one for the Localization (L10n) Team of the Mozilla Philippines Community. Last year, Mozilla managed to ship the following products with Tagalog as a language option:

  • Firefox for iOS
  • Firefox OS (v2.1 & up)

In August 2015, the Philippines sent a delegation of 3 Pinoy Mozillians to the Mozilla L10n Meetings & Hackathon in Bangkok, Thailand. During this weekend gathering of key localizers from Southeast Asia and neighboring countries, the team was given an opportunity to look back and plan the future of L10n in the Philippines. Photos of the said event are here.



A number of Localization Sprints were held all throughout 2015 as documented here, here and here.

What’s in store for L10n efforts in the Philippines for 2016?

The road to have a Firefox (web browser for desktop and Android) localized to Tagalog is still a long one ahead. We will need your support to make our long time dream of releasing a Firefox version with Tagalog as a language option a reality in 2016.

We shall also launch the MozillaPH L10n website to house an online glossary of terms and their localized equivalent to Tagalog, as well as a duly documented Translation Guide for Pinoy Mozillians.

With the interest of Pinoy Mozillians from the Visayas region to localize products to their vernacular, it is not far fetched that efforts in this provinces will start anytime soon this year.


MANILA, PHILIPPINES – In an effort to promote online shopping in the country, the Department of Trade and Industry together with major e-commerce players and digital industry leaders came together in a forum entitled “Gearing Up for Pinoy E-Commerce” recently held at the Discovery Primea in Makati City. A host of speeches and panel discussions weighed in on the impact of e-commerce and how it is transforming Filipino consumer behavior and experiences. Ken Lingan, Country Head of Google Philippines cited “As the Philippines becomes increasingly mobile-first, we also see a massive change in the way Pinoys shop. We now see the emergence of “Micro-Moments” that occur throughout the consumer journey which influence brand preference and purchase decisions.”


With almost 50 million Filipinos online, the projected sales from the e-commerce industry for the year is at over a billion dollars, making it a sizeable contributor to the country’s economic growth. Inanc Balci, CEO of Lazada Philippines emphasized the incessant need to address challenges involving logistics, payments, and market conditions, “We need all hands together to increase the e-commerce penetration in the Philippines and this includes the government, private sector and consumers”. ZALORA Philippines Marketing Director, Tolian Gjika primarily discussed how the tremendous growth of digital, specifically through mobile devices, is creating in the Philippines new opportunities for everyone: from customers, to e-commerce companies, to traditional brands. He shared how ZALORA, Asia’s Online Fashion Destination, is helping to promote online shopping by creating a compelling end-to-end customer experience.

The forum serves as a kickoff for the very first Pinoy Cyber Sale (, a unified online sale event where over 20 e-commerce players in the country will be showcasing attractive deals and discounts slated on November 27-30. Participating websites include merchants in retail, travel, and services. The sale coincides with Black Friday and Cyber Monday, the biggest online retail shopping days in the United States. DTI Undersecretary Dr. Prudencio Reyes states “I am confident that this initiative of drawing together all major facets of the e-commerce industry would be a good venue for the consumer to enhance their awareness and boost their confidence in online shopping as it presents legitimate e-commerce players in a consortium website where members are bound to provide a ‘one-stop solution’ offering more creative marketing methods; ethical advertising; sets out consumers’ needs; and promotes consumer protection above all.”

The Pinoy Cyber Sale is launched in partnership with the Department of Trade & Industry (DTI), Dragonpay, Hellopay, and the Digital Commerce Association of the Philippines (DCOM), and is co-presented by Globe Telecom.

Participating merchants and their offers can be viewed on . Merchants include Lazada, Zalora, Foodpanda, Ensogo, Shopee, Goods, Xend Business Solutions, Shopinas, Weemall,, Reloved, Island Rose, Azalea Residences, Best Western Antel, Ellana Minerals, Mimaropa Ventures, One Network E-Commerce, Shopback, and Takatack. The Pinoy Cyber Sale is poised to become an annual online shopping event in the Philippines.

In the sidelines of a device launch in Makati City over the weekend, I was interviewed by Alexei (The Technoclast) regarding the latest Firefox OS build running on a Flame Developer Device.


To learn more about the latest news for Firefox OS in the Philippines, you may join this Facebook page.