Xiaomi Philippines marked its 15th anniversary with an electrifying celebration that brought together fans, music lovers, and technology enthusiasts at the All-Star Summer Concert held on 27 April 2024 at Enchanted Kingdom in Sta. Rosa, Laguna. The event, co-presented by Enchanted Kingdom and Viu Philippines, transformed the popular theme park into a massive playground of entertainment, honoring Xiaomi’s loyal Filipino fanbase.
The highlight of the night was a powerhouse concert headlined by the internationally acclaimed P-Pop group SB19, along with other top Filipino acts such as KZ Tandingan, TJ Monterde, Darren Espanto, DWTA, Calein, DJ Siangyoo, and Enchanted Kingdom’s in-house P-Pop group SMS. Fans were treated to high-energy performances, including SB19’s live debut of their new track “Time” and the surprise reveal of “Dungka!” from their latest EP Simula at Wakas.
Aside from the music, Xiaomi made sure the event offered a fully immersive experience. Attendees participated in a passport-style adventure across the park, completing challenges that celebrated the fun of both the Enchanted Kingdom attractions and Xiaomi’s tech innovations. From group selfies on the Grand Carousel to water-soaked reactions on Rio Grande Rapids, fans captured moments using the Redmi Note 14 Series. The EKlipse ride also became a centerpiece for photo ops, with fans striking poses mid-spin.
Interactive booths, games, and raffles added to the festive spirit. SB19 joined fans in a light-hearted emoji guessing game about the Redmi Note 14’s features, before drawing three lucky winners of the Redmi Note 14 Pro+ 5G in the eye-catching Sand Gold color.
“There’s no better way to commemorate 15 great years of making innovation accessible to all our Xiaomi fans by paying back their loyalty with a grand celebration like the Xiaomi All Star Summer Concert. We look forward to many more exciting years of innovations and a complete digital lifestyle for the Philippines,” according to Tomi Adrias, Xiaomi Philippines Head of Marketing.
The Xiaomi All-Star Summer Concert underscored the brand’s vision of blending technology with lifestyle and entertainment. The event was not just a musical showcase, but a testament to Xiaomi’s mission of making innovation accessible and meaningful for all.
Fans can continue to explore Xiaomi’s latest devices through the official Shopee and Lazada stores, or by visiting mi.com/ph.