UnionBank of the Philippines continues to shine in the marketing arena, earning the prestigious title of “Marketing Team of the Year” at the 2024 Marketech APAC Marketing Technology Awards held in Singapore. The recognition underscores the bank’s innovative and customer-focused approach to digital transformation, reaffirming its status as a leader in Asia-Pacific’s competitive banking landscape.
In addition, Albert C. Cuadrante, UnionBank’s Chief Marketing & Experience Officer, received the “Chief Marketing Officer of the Year” award. Cuadrante’s leadership and vision have been instrumental in driving UnionBank’s efforts to align its services with evolving customer expectations.
Marketech APAC Founder and CEO Joven Barceñas praised UnionBank’s accomplishments, stating, “Union Bank’s win at the Marketing Technology Awards 2024 is a testament to their innovative approach to marketing and their ability to compete with leading APAC organizations. By leveraging marketing technology and data-driven insights, they’ve successfully differentiated themselves and driven significant business growth.”
Cuadrante credited the accolades to his team’s relentless commitment to understanding and addressing customer needs. “This recognition underscores UnionBank’s dedication to putting the customer front and center in all our initiatives. The marketing team has constantly worked on deeply understanding our customers’ needs, frustrations, preferences, and behaviors, to transform their insights into actionable strategies that resonate with those we serve. The team works even harder to build campaigns to leverage on digital tools and technology to deliver personalized, delightful experiences as we set a new standard for how we engage and connect with our customers.”
UnionBank’s marketing strategies have led to notable milestones, including a 22% increase in brand value over the past year. These efforts have been key in enhancing the bank’s reputation for secure and accessible digital banking solutions.
The dual honors at the Marketech APAC Awards cap a banner year for UnionBank, which also began 2024 by clinching the “Marketing Company of the Year” award at the 42nd Agora Awards. These accolades highlight UnionBank’s ongoing dedication to redefining banking through customer-centric and technology-driven solutions, setting a new benchmark for the industry.