Global smartphone innovator TECNO officially unveiled its flagship CAMON 40 Series in the Philippines, setting a new benchmark for AI-powered mobile imaging. The launch was headlined by the brand’s newest ambassador, Filipino pop icon Sarah Geronimo, whose star power underscores the smartphone series’ appeal to users who love capturing life’s fleeting moments.
Comprising the CAMON 40 Premier 5G, CAMON 40 Pro 5G, and CAMON 40, the series introduces a new generation of smartphone photography through TECNO’s proprietary FlashSnap technology, enabling users to capture clear, blur-free shots of fast-moving subjects with a single tap.
“Sarah Geronimo and TECNO CAMON 40 Series are a perfect match. Her star power, relatability and ability to inspire millions of Filipinos align with TECNO’s passion to bring innovative smartphones to Filipinos so they can embrace and capture life’s best moments. With the TECNO CAMON 40 Series, even hard-to-catch, motion-filled moments can be captured with sharp focus and clarity,” according to Nana Chen, TECNO Region Marketing Director.
Sarah Geronimo expressed her excitement about the CAMON 40 Series, noting how its fast and intelligent camera capabilities allow her to photograph her pet dog during playtime and capture dynamic moments during performances.
“I love the TECNO CAMON 40 Series because I can now take tons of photos of my fur baby. We share fun times playing, running around and hugging. Sometimes everything is just a blur. I’m excited to take more photos of my dog using TECNO CAMON 40. Our team also can’t wait to take FlashSnaps during my performance. We can share more photos with my followers. I can share more perfect moments with them,” Sarah said.
The CAMON 40 Premier 5G boasts a 50MP Sony LYT-701 Ultra Night Camera, 4K 60fps ultra night video, and a host of other high-end photography features, including a 50MP periscope telephoto and ultra-wide angle cameras. The Pro 5G variant earned a DXOMARK score of 138, topping the global photography rankings in its price range.
Under the hood, the series is powered by MediaTek’s Dimensity 8350 Ultimate AI processor, delivering a massive 330% increase in AI performance. TECNO also introduces AI-powered features such as 360° AI Call Assistant, Call Translation, and Auto Answer, along with advanced photo editing tools like AI Eraser 2.0, AIGC Portrait 2.0, and AI Image Extender.
Durability is also a highlight of the CAMON 40 lineup, with IP68/IP69 water and dust resistance, Corning® Gorilla® Glass 7i, and TÜV Rheinland-certified lag-free performance for up to 72 months. The Premier model includes a 5100mAh battery with 70W Ultra Charge, while all models are designed with stylish new touches like the Swan-neck Curve and Space Ring Camera module.
Available in a range of colors including Glacier White, Galaxy Black, and Emerald Lake Green, the series is priced from PHP9,999 to PHP21,999. Sales begin 24 April 2025 on TikTok, Shopee, and Lazada. Offline availability and pre-orders follow shortly, with premium gift bundles up for grabs during the first-sale period.
Filipino fans eager to own TECNO’s most advanced smartphone can take advantage of introductory discounts, installment payment plans, and exclusive offline perks until 10 May 2025. For pre-order details, visit TECNO’s official page.