TECNO Mobile Philippines is turning up the heat this season with its latest campaign featuring pop superstar Sarah Geronimo. As part of the official launch push for its flagship imaging smartphone, the CAMON 40 Series, TECNO has unveiled the “Move Like Sarah G” TikTok dance challenge — a nationwide competition offering a massive PHP2 million prize pool, alongside discounts of up to 40% during the TECNO 6.6 Mega Sale.
Running from 24 May 2025 to 06 June 2025, the dance challenge invites fans and TikTok users to perform the Sarah G CAMON 40 Flashsnap Dance. To join, participants must follow @tecnomobilephilippines on TikTok and post their dance video using the hashtags #CAMON40MoveLikeSarahG, #CAMON2MillionChallenge, and #TECNO66sale. The video must also include a voiceover stating, “Move Like Sarah G! Have a Chance to Win Up to ₱2 Million Prize Pool & enjoy up to 40% Discounts during the TECNO 6.6 Mega Sale!”
Participants will have a chance to win TECNO smartphones and cash prizes through TikTok’s Brand Mission. TECNO is giving away up to PHP1 million worth of smartphones — including models like the CAMON 40 Series, SPARK GO 1, SPARK 30C, SPARK 30, SPARK 30 Pro, and SPARK 20 Pro — and up to PHP1 million in cash and promotional boost budgets.
Under TikTok’s Brand Mission program, selected videos may be used in TECNO’s ad campaigns. Creators whose videos are chosen will receive a “boost prize” — a monetary reward in addition to the increased visibility their content receives through ad placements.
“This dance challenge will help discover emerging talent. For our creators, it’s also a chance to get paid for their videos and gain visibility,” according to TECNO Mobile Philippines Marketing Manager Nana Chen.
Since its debut, the CAMON 40 Series has been met with positive reception, thanks in large part to its cutting-edge imaging technology, advanced AI capabilities, and competitive pricing. The lineup includes the CAMON 40, CAMON 40 Pro 5G, and CAMON 40 Premier 5G, each designed for top-tier mobile photography, including features like FlashSnap, 4K video recording, selfie video stabilization, and superior gaming performance.
The TECNO 6.6 Mega Sale offers up to 40% off across online platforms including TikTok Shop, Shopee, and Lazada. The CAMON 40 starts at just PHP9,999, while the CAMON 40 Pro 5G ranges from PHP12,999 to PHP14,999, depending on the RAM configuration. The CAMON 40 Premier 5G is priced at PHP21,999.
The CAMON 40 Series is available in a variety of colors, including Glacier White, Galaxy Black, and Emerald Lake Green, and can be purchased through both online and offline retail stores in the Philippines.
For more details, visit TECNO Mobile Philippines on TikTok and join the #MoveLikeSarahG dance challenge today.