itel has officially launched the A90, its newest budget-friendly smartphone, tailored to meet the growing demand among Filipinos for durable and dependable mobile devices. Dubbed “The Durable Champion,” the itel A90 combines rugged performance, sleek design, and affordability, redefining expectations in the entry-level smartphone market.
Designed with the everyday Filipino in mind, the A90 offers a unique blend of resilience and vibrant personal expression. With its IP54-rated resistance to water and dust, along with an anti-drop case, the A90 is engineered to handle the unpredictability of daily life — from sudden rain showers to the wear and tear of urban commuting.
Key Features & Performance Highlights
The A90 boasts a 6.6-inch dynamic display with a 90Hz refresh rate, offering users smoother scrolling and more immersive visuals — ideal for entertainment and multitasking. Powering the device is a 5,000mAh battery supported by 15W fast charging, ensuring users stay connected throughout the day without frequent charging.
Photography enthusiasts will appreciate the 13MP Super HDR camera, which delivers vivid, high-quality images in various lighting conditions. The device also includes Wet & Oily Touch Functionality, allowing users to interact with the screen even when their hands are greasy or wet—an important touch for Filipino lifestyles.
The A90 comes with optimized RAM and ROM, supported by itel’s Atom Storage 2.0 technology and smart processing powered by itel AI. Users can expect smooth app-switching, reduced loading times, and a lag-free experience — backed by a 24-month warranty and a rare 36-month No Lag Guarantee.
To top it all off, the audio experience is elevated with DTS Sound, providing theater-like sound quality straight from the palm of your hand.
Available in four striking colorways, the A90 appeals to users who want their devices to reflect their personality. Whether bold or understated, the A90 offers something for everyone.
Availability
The itel A90 will be available across the Philippines starting 28 May 2025, with an initial exclusive release via Shopee. The official retail price will be announced soon. Stay tuned for that.