The idea that women must choose between career success and quality family time is being redefined — thanks to Artificial Intelligence (AI). Filipino mompreneurs are now harnessing the power of AI to grow their businesses while staying fully present for their families, thanks to programs like the Gemini Academy, launched through a collaboration between PLDT Home and Google Philippines.
Held in celebration of Women’s Month in March, the Gemini Academy’s “Ayan na! AI na!” training equipped members of Madiskarte Moms PH with the tools to supercharge their entrepreneurial ventures. Among them is Jenielyn Sicabalo-Nieva, founder of MP Nieva’s Flower Company, saying, “We’re now better at making content for social media to promote the business. We respond to customers’ inquiries quicker and more efficiently, plus we can offer fresh and innovative floral designs faster to customers.”
Rather than hiring an expanded workforce, Jenielyn, like many others, credits AI for helping her streamline tasks like customer support, marketing, and creative design.
Other mompreneurs are also seeing tangible benefits:
1. Smarter Content That Converts
Lea Daras, who manages both a food business and a dried flower venture, says AI tools help her write compelling captions that drive online sales. Melissa Moscoso of Xavier&Xandrei uses Gemini to craft content aligned with her eco-friendly brand, while refining prompts to get more effective AI-generated outputs. Abby Cruz of Momi Bigbig Kitchen adds that Gemini helps their online sellers create impactful promotional materials, directly contributing to business growth.
2. Data-Driven Business Decisions
AI doesn’t just help with content — it’s also a game-changer for business analytics. Entrepreneurs can use AI to study customer behavior, forecast trends, and optimize inventory and marketing strategies. With this data-driven approach, mompreneurs are empowered to make smarter decisions without getting bogged down in spreadsheets.
3. Time Management & Smart Scheduling
AI can act like a personal assistant, helping busy moms juggle meetings, family events, and daily tasks. Bernadette Lim, founder of BC Fragrance, says Gemini helps her manage everything from writing scent descriptions to deciphering regulatory information — all while being a hands-on mom.
4. Easier Meal Planning & Grocery Management
For mompreneurs who often ask, “What’s for dinner?” AI can recommend meals based on existing ingredients or dietary goals. This saves time and energy, freeing up more opportunities to spend with family while maintaining a healthy lifestyle and budget.
“Balancing many responsibilities is a reality for mompreneurs. Google’s generative AI tools, such as Gemini, are designed to reclaim valuable time. With Gemini acting as a powerful assistant, we hope to empower more people to achieve greater efficiency, both personally and professionally,” according to Prep Palacios, Head of Industry at Google Philippines.
Thanks to Gemini and the support of initiatives like the Gemini Academy, Madiskarte Moms PH is redefining what it means to be a successful mompreneur. With AI as a reliable business partner, these women are proving that success and family life don’t have to be at odds — they can thrive together.