Eastern Communications successfully held its highly anticipated Transcend Summit 2025 on 08 April 2025 at the Makati Shangri-La, uniting more than 200 top industry leaders, technology experts, and decision-makers to discuss innovation, digital transformation, and customer experience (CX) as cornerstones of sustainable business growth.

With the theme “Powering the Future Through Innovation and Customer Focus,” the summit highlighted Eastern’s commitment to empowering enterprises through reliable and forward-looking ICT solutions. The event was made possible through collaborations with global tech giants, including Cato Networks, Fortinet, Huawei, Sophos, Cisco, CloudSigma, Nexusguard, Pax8, and was supported by media partners The Manila Times and Malaya Business Insight.

The summit featured keynote presentations from Greg Banzon, COO and EVP of Century Pacific Foods, and Maulik Parekh, founder of aiVolution Asia. Banzon’s keynote focused on how companies can transform challenges into opportunities through technology and adaptability, using Century Pacific’s journey from a modest startup to an industry leader as a case study. Parekh, meanwhile, delved into how AI is reshaping customer engagement and business optimization, emphasizing leadership skills essential in an AI-first world.

A panel discussion moderated by ABS-CBN Business Correspondent Mimi Ong further explored the topic “How Innovation and Customer Experience Is Critical for Business Success.” Panelists included Pierre Curay of SCMAP, Edsel Paglinawan of Eastern Communications, and Tonichi Parekh of Concentrix. The session explored how businesses can remain agile and competitive by integrating cutting-edge technologies with human-centric strategies.

Complementing the summit, Eastern Communications relaunched The Link VIP Club, introducing its highest membership tier, Titanium, during an exclusive event at the MET Museum in Bonifacio Global City on April 3. The launch featured a collaboration with Filipino artists Erika Mayo, Studiokashu, and the Vico Cham Artism Gallery to offer an art-inspired VIP experience.

The Titanium membership offers premium perks including personalized business support and tailor-fit ICT solutions, reinforcing Eastern’s commitment to fostering deeper client relationships and delivering exceptional service.

Eastern Communications continues to position itself as a trusted digital transformation partner, enabling Filipino enterprises to thrive in a rapidly evolving digital economy through innovation, collaboration, and customer-centric solutions.


ABOUT THE AUTHOR

Robert “Bob” Reyes is a technologist, an ICT Consultant and Tech Speaker, a certified Google IT Support Specialist, and an Open Source advocate representing the global non-profit Mozilla (makers of Firefox) in the Philippines. Bob is a Technology Columnist for the Manila Bulletin Publishing Corporation and an aviation subject matter expert contributor for Spot.PH.

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