Jollibee has partnered with ultramarathon runner and Guinness World Record holder Natalie Dau for “Project 1000,” a 1,000-kilometer journey across the Philippines by foot. The run, which started on April 21 in Santa Ana, Cagayan, will culminate at Jollibee’s 1000th milestone store in Bonifacio Global City (BGC), Taguig.
Project 1000 is more than just a test of physical endurance — it is a powerful advocacy for women’s empowerment and community upliftment. Following her first Project 1000 run through Thailand, Malaysia, and Singapore, Natalie’s latest mission through the Philippines aims to raise awareness and support for charities dedicated to empowering women and girls.
Along the route, Natalie is not only passing through iconic Filipino landmarks but also making heartfelt connections with local communities. With Jollibee as a proud partner, several branches in North Luzon have hosted Natalie and her team, giving them a taste of Filipino hospitality and joy.
One of the most heartwarming moments of the journey occurred on Day 5 in Ilocos Sur at the Jollibee Narvacan branch. Students from Ta-yac Elementary School were treated to a special Jollibee Kids Party, complete with games, loot bags, exciting prizes, and a delightful performance from Jollibee and Hetty.
“We’re delighted to partner with Natalie for Project 1000, as we have always sought to support initiatives that align with our values. This partnership allows us not only to continue bringing joy to underserved communities, but also celebrate resilience and determination, and the power of working together to create a positive impact in the community,” according to Dorothy Dee-Ching, VP-Marketing of Jollibee Philippines.
As Natalie continues her inspiring journey through Zambales and Bulacan, each step brings her closer to Jollibee’s milestone store in BGC. Through this collaboration, Jollibee and Natalie Dau are turning every kilometer into a meaningful movement — celebrating purpose, resilience, and the Filipino spirit of bayanihan.