ASUS Once Again Proves Its Uncanny Ability to Meld Form, Function and Fashion in an Elegant yet Understated Netbook
Since the introduction of the first Eee PC™, ASUS has inched high technology ever closer to high fashion. With the Eee PC™ Seashell Karim Rashid Collection (1008P), ASUS has taken a decisive leap onto the catwalk. Co-conceived by one of the world’s leading designers, the Eee PC™ Seashell Karim Rashid Collection is the realization of Karim’s vision of computing—one that is more sensual, more human, more hip. Completely contemporary and anathema to nostalgia, these netbooks are more daring, more intersecting, and are designed to appeal to young, mobile trendsetters while remaining an accessible luxury to everyone.
The Eee PC™ Seashell Karim Rashid Collection manifests ASUS’ commitment to designing products that appeal to the five human senses, with an emphasis on vision and touch. To achieve this, ASUS’ industrial designers have had to pioneer a plethora of material, production, and textural innovations, such as the combination of rubber paint, in mold roller (IMR), and metallic materials to create thoroughly unique finishes.