SM Launches iButterfly: an Augmented Reality Application

SM Supermalls proudly releases the SM iButterfly an Augmented Reality Application for your IOS and Android mobile devices on May 5, 2012 at select SM Cyberzone, SM Supermalls, namely SM Mall of Asia, SM Megamall, SM North EDSA, SM City Fairview, SM Southmall, SM City Baguio, SM City Davao and SM City Cebu. Catching iButterflies at SM Supermalls is a fun and entertaining mobile information and couponing experience when you are at an SM Mall! 


Trying out the app on my Motorola Defy+ running on Android 2.3

Basically, it uses 3 technologiesAugmented Reality (for seeing the iButterflies in the real world), Motion Sensors (for catching iButterflies using your phone), and your phone’s Global Positioning System or GPS (for finding where the iButterflies are).  It is definitely a unique way of enjoying promos from our tenant partners such as Starbucks, Krispy Kreme, Forever 21, David’s Salon, Kenny Rogers, Jollibee, Mang Inasal, Chowking, Red Ribbon, Greenwich, Smart, BDO and McDonald’s!      

SM City North EDSA The Block -2

Catching an iButterfly is easy. First, download the application by connecting to the free SM WIFI or the SM_iButterfly SSIS at the participating malls you may also use your phone’s 3G connection. Using your gadget, simply download the App via Google Play and App Store’s, just search for the iButterfly Asia App.  Once downloaded, open the App and start catching iButterflies.  These turn into instant prizes. Simply claim your prize at participating mall stores.

For more information, you can visit our dedicated iButterfly website at: Download, catch and redeem now.

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