MANILA, PHILIPPINES – In an effort to promote online shopping in the country, the Department of Trade and Industry together with major e-commerce players and digital industry leaders came together in a forum entitled “Gearing Up for Pinoy E-Commerce” recently held at the Discovery Primea in Makati City. A host of speeches and panel discussions weighed in on the impact of e-commerce and how it is transforming Filipino consumer behavior and experiences. Ken Lingan, Country Head of Google Philippines cited “As the Philippines becomes increasingly mobile-first, we also see a massive change in the way Pinoys shop. We now see the emergence of “Micro-Moments” that occur throughout the consumer journey which influence brand preference and purchase decisions.”


With almost 50 million Filipinos online, the projected sales from the e-commerce industry for the year is at over a billion dollars, making it a sizeable contributor to the country’s economic growth. Inanc Balci, CEO of Lazada Philippines emphasized the incessant need to address challenges involving logistics, payments, and market conditions, “We need all hands together to increase the e-commerce penetration in the Philippines and this includes the government, private sector and consumers”. ZALORA Philippines Marketing Director, Tolian Gjika primarily discussed how the tremendous growth of digital, specifically through mobile devices, is creating in the Philippines new opportunities for everyone: from customers, to e-commerce companies, to traditional brands. He shared how ZALORA, Asia’s Online Fashion Destination, is helping to promote online shopping by creating a compelling end-to-end customer experience.

The forum serves as a kickoff for the very first Pinoy Cyber Sale (, a unified online sale event where over 20 e-commerce players in the country will be showcasing attractive deals and discounts slated on November 27-30. Participating websites include merchants in retail, travel, and services. The sale coincides with Black Friday and Cyber Monday, the biggest online retail shopping days in the United States. DTI Undersecretary Dr. Prudencio Reyes states “I am confident that this initiative of drawing together all major facets of the e-commerce industry would be a good venue for the consumer to enhance their awareness and boost their confidence in online shopping as it presents legitimate e-commerce players in a consortium website where members are bound to provide a ‘one-stop solution’ offering more creative marketing methods; ethical advertising; sets out consumers’ needs; and promotes consumer protection above all.”

The Pinoy Cyber Sale is launched in partnership with the Department of Trade & Industry (DTI), Dragonpay, Hellopay, and the Digital Commerce Association of the Philippines (DCOM), and is co-presented by Globe Telecom.

Participating merchants and their offers can be viewed on . Merchants include Lazada, Zalora, Foodpanda, Ensogo, Shopee, Goods, Xend Business Solutions, Shopinas, Weemall,, Reloved, Island Rose, Azalea Residences, Best Western Antel, Ellana Minerals, Mimaropa Ventures, One Network E-Commerce, Shopback, and Takatack. The Pinoy Cyber Sale is poised to become an annual online shopping event in the Philippines.

In the sidelines of a device launch in Makati City over the weekend, I was interviewed by Alexei (The Technoclast) regarding the latest Firefox OS build running on a Flame Developer Device.


To learn more about the latest news for Firefox OS in the Philippines, you may join this Facebook page.

ASUS Philippines teams up with world-renowned industrial designer Kenneth Cobonpue, together with the trendsetting duo of David Guison and Arisse de Santos, for this regional competition that offers Filipinos the one-of-a-kind chance to be the designer of their own ZenFone 2 case.

Manila, Philippines (23 November 2015) — ASUS Philippines has joined forces with the crème de la crème of the country’s creative elite to encourage more Filipinos to showcase the diverse beauty of local culture, as well as their unique eye for design, for the #ZenLooks competition.

Internationally acclaimed and multi-awarded industrial designer Kenneth Cobonpue and style authorities David Guison and Arisse de Santos are onboard to help amplify the call for their fellow Filipinos to join in by creating their own designs for this competition, which invites individuals to submit an original case design for the ZenFone 2 inspired by the Philippines’ national colors.

Nature’s most captivating hues inspire Cobonpue

Kenneth Cobonpue - Influencer ZenFone Case

Fresh from accolades received for the outstanding venue design he conceptualized for the recently-concluded and highly-publicized APEC 2015, Cobonpue focuses his attention on the shades and shapes of nature as his design inspirations for #ZenLooks.

On partnering with ASUS Philippines for the competition, he says, “I feel humbled to be a part of a global movement that allows Filipinos to express their creative identities through a personal must-have that accompanies them in their day to day. Our mobile phones, and what we do with them, say a lot about who we are and what we love.”

Admitting his personal affinity for the ZenFone 2, he declares, “It’s the perfect phone for this campaign. As a designer, the ZenFone 2 allows me to express my personal aesthetic. It’s very important that a device latches on to its owner’s views. And as for its performance, I like that it doesn’t compromise speed and promises such a rich photography experience for anyone who appreciates style.”

He concludes, “#ZenLooks is consistent with my personal advocacy of creating original and unique designs while promoting local culture. It’s a collaborative effort between the ASUS team and aspiring artists to produce an art piece inspired by the Philippine’s iconic elements.”

Guison pays tribute to one of Ilocos Norte’s most scenic spots

David Guison - Influencer ZenFone Case

As his way of reminding himself that the Philippines has so much to offer in terms of beauty and travel experiences, Guison zoomed in on the Kapupurawan rock formation in Ilocos Norte, admittedly also one of his favorite scenes, for his case design. A travel enthusiast himself, he reveals, “I always feel the need to document everything, so this image is a note to myself that there are 7,107 islands in the Philippines to explore.”

Having previously worked with ASUS as an intern, Guison shares, “I am very honored to be working with ASUS again as I have a deep appreciation for the brand. The ZenLooks campaign inspired me so much as well since I love travelling and capturing everything – which also makes the ZenFone 2, with its superb camera, a great phone match for the campaign.” And with his many blog followers, this stylephile is likewise excited to encourage others to express their own brand of creativity through the competition. “My readers are very talented and they have a keen eye for style, so I’m sure they will rock this design contest by ASUS. Plus, it’s not every day you get to collaborate with such an established brand.”

It’s a play of watercolors for de Santos

Arisse de Santos - Influencer ZenFone Case

The lifestyle blogger harnessed her love for watercolors in her ZenFone 2 case design. Commenting on the strong platform the competition provides for creative self-expression, de Santos says, “#ZenLooks is a great springboard for Filipinos to showcase their skills and creativity, not to mention pay tribute to the beauty of our country for the whole world to see. It also doesn’t hurt that they’re encouraged to do this with the ZenFone 2, which is classy and sleek and can match any personality or mood.”

She encourages her readers to add their personal touch to their case designs. “Envision what you want for the final look, and embrace the opportunity to use your creativity to show everyone why the Philippines is worth experiencing.”

Road to #ZenLooks: Incredible Catwalk featuring Kim Jones

Following a global introduction that launched an exciting design partnership with Italian vlogger and YouTube personality Marzia Bisognin (better known as her handle “CutiePieMarzia”), #ZenLooks likewise took off with a regional prelude highlighting a collaboration with Filipina-British fashion icon Kim Jones, which saw the popular blogger and style connoisseur going on a whirlwind 7-photo sartorial journey across seven countries in Southeast Asia in seven days with ASUS to unravel the region’s ultimate fashion story using the ZenFone 2.

Cobonpue, Guison, and de Santos all laud ASUS’ choice of Jones as the campaign’s regional ambassador. “Kim Jones as a style icon seamlessly displays what it means to travel in style. She reflects the caliber and passion of this beautiful campaign.” Guison agrees: “Kim has consistently produced quality content for her brand and she outdid herself yet again with this campaign. I enjoyed following her adventures with the ASUS team. One day they were in the busy mosques of India, the next day they were in the floating markets of Vietnam. It was exhilarating!” De Santos adds: “Her classy and sophisticated style sense makes her the perfect fit for the Incredible Catwalk.”

Over 4,000 design submissions from the Philippines so far

With influential and talented Filipinos the likes of Cobonpue, Guison, and de Santos now joining the campaign, ASUS Philippines Marketing Manager Jamie Zaldivar is confident that the competition will see an increasing representation of Filipino creative minds.

“To date, we have already received over 4,000 amazing case design submissions from the Philippines,” she says. “We have always experienced great support from Filipinos every time we launch global and regional campaigns, and this is certainly no different. It’s a great testament of how we as a people are passionate about being part of a creative movement.”

With just 2 weeks to go before the competition comes to a close, Zaldivar calls on Filipinos to get creative and join in. “Not only will you get to express yourself and your love for your country – you’ll also get to share it with the world. Plus, awesome prizes from ASUS Philippines are up at stake.” These include a ZenFone 2 deluxe (worth Php17,995) and the limited edition case designed by CutiePieMarzia for weekly winners; and, if chosen as the Grand Winner, the chance to collaborate with the ASUS design team to have his or her winning case design manufactured.

Zaldivar concludes, “We hope that Kenneth, David, and Arisse’s designs will inspire other Filipinos to keep the entries coming. We are so excited to have these three onboard as together, they represent and advocate the best of Filipino design, style, and culture, culled from their individual perspectives and experiences.”

Deadline for submission for the #ZenLooks design challenge is December 6. To join and create your entry, visit the #ZenLooks Facebook Application at

ZenLooks Week 2 Winner- Marc Ray LibunaoZenLooks Week 1 Winner- Warren Carlo Trinidad

The unparalleled smartphone photography features of the ZenFone 2 Laser 5.0 once again takes center stage in this special affair, which also marked the celebration of yet another milestone for ASUS Philippines

Manila, Philippines (21 November 2015) — With the year almost coming to a close already, ASUS Philippines could not have found a better time to once again add another feather in its cap.

After making waves in the entire country with the still much talked-about and successful launch of the ZenFone 2 series last August, ASUS Philippines once again took things by storm, but this time on a global scale. Just recently, ASUS Philippines got the lion’s share of prizes from the “100 Days of Zen” photography contest – arguably, one of the biggest campaigns launched by ASUS Global this 2015 – wherein an unprecedented turnout of 70% of the contest’s winners came from the Philippines.

Owing this remarkable feat to the Filipino public’s overwhelming support for the brand, ASUS Philippines decided to make this milestone even more incredible, by putting together a special event that would ultimately pick up from the success of the “100 Days of Zen” campaign, and take it up even a notch higher. Aptly called #OneDayofZen, this special affair would likewise make use of the ZenFone 2 Laser 5.0 as its centerpiece, leveraging on the local market’s continuously growing fervor and fascination over this smartphone.

Smartphone Photography 101 with the pros

While the “100 Days of Zen” showcased the superior photo quality of the ZenFone 2, the #OneDayofZen event intended to teach the public how to actually take such powerful photos using the ZenFone 2 Laser 5.0. With this, ASUS Philippines kicked-off the event in high gear, via a back-to-back smartphone photography workshop led by none other than two of the country’s most in-demand photographers in Jay Tablante and Roy Macam.

Widely known for their works in fashion, beauty and pop culture, both lensmen openly lent their expertise, shared pro tips and tricks, and also touched on the evolution of mobile photography. From there, they then gave helpful points on how one can maximize the features and capabilities of the ZenFone 2 Laser 5.0, taking the audience through various scenarios and conditions they might face when taking any and all kinds of photos.

It was during these workshops that it was proven that it was not just the ordinary gadget lovers or tech-savvy individuals who were the only ones who caught the ZenFone 2 series fever during its launch this year. In fact, Jay and Roy, both celebrated photographers with wide-spread careers, shared their awe on ZenFone 2’s photo prowess.

Unmatched smartphone photo quality and auto-focus

Asked to compare the ZenFone 2 to other smartphones, veteran photographer Jay Tablante quickly answered, “I can attest that the ZenFone 2’s auto-focus speed when taking photos is remarkably fast compared to my previous smartphones. More so, in terms of quality, you will find that the images taken by the ZenFone 2 are very crisp and bright overall, so that means you would no longer need to rely on any sort of photo app anymore. Given the ZenFone 2’s overall performance, I can say that it rivals that of the more expensive smartphones out there, but without the hefty price tag.”

Roy Macam echoes Jay’s sentiments: “Performance wise, I can say that the ZenFone 2 is much faster than the point and shoot cameras in the market now. Its auto-focus speed is so on-point that I have made my ZenFone 2 my go-to device for taking quick snaps, as there is never a struggle to capture any moment.”

Measuring up to an SLR’s quality

Roy continues the discussion: “Another great thing about the ZenFone 2 is its 13mp camera, which makes the quality of its photos comparable to the big SLR cameras. With a great eye and a gadget like the ZenFone 2, one can definitely take an image like a pro who uses an SLR camera, and no one will be able to tell the difference, unless you blow up the image. But given its price, the ZenFone 2 is definitely bang for the buck. And with all the best features packed into one, this smartphone can definitely compete with the SLRs in the market.”

Hands-on with the ZenFone 2 Laser 5.0

Right after the workshops, all 100 of the invited guests then made their way to the historical site of Fort Santiago, where a one-of-a-kind outdoor photography challenge awaited them. The photo categories, which included Best Selfie, Best Indoor Shot, and Best Outdoor Shot, were chosen to showcase the ZenFone 2 Laser 5.0’s unique selling points, and unparalleled photography quality and capabilities.

ASUS Philippines also let netizens in on the fun and celebration of #OneDayofZen through a special offer for the followers of any of the 100 attendees. Interested participants must submit a clear, scanned copy of their official receipt of any recent ZenFone 2 purchase made in the Philippines from November 21 – 30, 2015, along with their favorite photo uploaded by any of the attendees for #OneDayofZen. The first 25 individuals to send both these requirements to [email protected], will get to win a limited edition Zenny Doll.

“For this particular milestone for ASUS Philippines, we wanted to really pull out all the stops to celebrate with some of those who have continuously given us their support. We wanted to think of a different way to give back to them, while at the same time showcasing the ZenFone 2 Laser 5.0’s features and capabilities, and that is just how #OneDayofZen came about. We were very happy to see everyone having fun with their ZenFone 2 Laser 5.0 units during the outdoor photography challenge in Fort Santiago, and everyone also had a blast with the two celebrated photographers who joined us in the morning. On that note, I invite everyone to quickly get a ZenFone 2 Laser 5.0 for themselves right away, if they too want to experience the best smartphone photography quality available out there,” closes ASUS Philippines PR and Events Specialist Francis Garcia.

MANILA, PHILIPPINES – The overflowing number of products out in the market makes it almost impossible for Filipinos today to decide what the best ones to buy are. Now that the Christmas season is fast approaching, every consumer is faced with a streamline of options from the latest electronics, stylish clothing, fast moving consumer goods, and even in demand sensational items.

Lazada (, the Philippines’ One Stop Shopping and Selling Destination, knows the trendiest products out there to be enjoyed by consumers online. In a study conducted by Lazada, Bluetooth watches, GoPro action cameras, laptops, drones and smartphones ranked as the top products preferred by Filipinos to have this Christmas. Filipinos nowadays search for unique finds that are hot, sensational and at the same time worth the money. The infograph below illustrates the rest of the findings.


Lazada, with its nationwide delivery, makes these products accessible to Filipinos whether they’re in Luzon, Visayas or Mindanao. What makes shopping at Lazada even more advantageous is that you don’t have to experience the heavy road congestion going to the mall in order to purchase what you want. Also, you can buy products and have them delivered to your friends and loved ones wherever they are in the Philippines. And if you’re still thinking of which products are best to give to friends in other parts of the country, below are Lazada’s best-selling products per region.


55% of Filipinos spend most of their time browsing and researching for products which could potentially catch their interest. In this case, where the consumer doesn’t have anything specific in mind, browsing through categories could help with their purchase decision. Finding the best product within the category list is essential in choosing the right Christmas gift. In a comparative research of Lazada, we found out that for both Google and Lazada, the top-searched categories are Mobiles & Tablets and Computers & Laptops. Below are the top categories per platform.

Filipinos have truly engaged themselves in the wireless world. Lifting data from Google, 65% of Filipinos are actually online shoppers. Filipinos have wide access to the internet with 5 out of 10 being online daily. They usually course their online activity through mobile (the highest), followed by computer and tablet. Lazada has an available platform for each of these means to access the internet and the online shopping community. Filipinos start researching for ideal Christmas presents online as early as July and reaches its peak by November. Moreover, Filipinos consider these top three attributes whenever they shop: (1) value for money, (2) price, and (3) quality – all of which are trademarks of what Lazada has to offer to every consumer.


Filipinos are truly one of the trendiest shoppers. With all the best products and deals in store for them, it is a matter of choosing the best product to give this Christmas. The Filipino Christmas online shopper is not only the best giver but also awaits to receive the best gifts s/he could get during this most wonderful time of the year.


About Lazada

Lazada ( is Philippines’ largest online shopping mall and is pioneering e-commerce by providing a fast, convenient and secure online shopping experience combined with an extensive product offering in categories ranging from mobiles & tablets and consumer electronics to household goods, toys, fashion and sports equipment. Lazada is continuously striving to offer its customers the best possible shopping experience with multiple payment methods including cash on delivery, extensive warranty commitments and free returns. Lazada mobile applications for Android, iPhone and iPad provide additional convenience to its consumers’ allowing them to shop anywhere, anytime.

For more information, please visit For updates on Lazada’s latest innovations, as well as activities, contests and promotions, connect with us via Facebook (

Starting with this article, I will be posting a series of Camera Joust between devices that I use starting off with my current mobile armada: the Cherry Mobile Flare X and the Apple iPhone 5.


SpecsCherry Mobile Flare XApple iPhone 5
Processor1.7GHz MediaTek 6752 octa-core processorDual-core 1.3 GHz Swift (ARM v7-based)
Main Camera13-megapixel rear camera, Sony IMX214 sensor, BSI8 MP, 3264 x 2448 pixels, autofocus, LED flash
OSAndroid 4.4 KitkatiOS 9.0.2
2015-11-08 09.46.27

Indoor shot using the Apple iPhone 5 [HDR OFF].

2015-11-08 09.47.11

Indoor shot using the Cherry Mobile Flare X [HDR OFF].

Indoor shot using the Apple iPhone 5 [HDR OFF].

Indoor shot using the Apple iPhone 5 [HDR OFF].

Indoor shot using the Cherry Mobile Flare X [HDR OFF].

Indoor shot using the Cherry Mobile Flare X [HDR OFF].

Outdoor shot using the Apple iPhone 5 [HDR OFF].

Outdoor shot using the Apple iPhone 5 [HDR OFF].

Outdoor shot using the Cherry Mobile Flare X [HDR OFF].

Outdoor shot using the Cherry Mobile Flare X [HDR OFF].

Outdoor shot using the Apple iPhone 5 [HDR OFF].

Outdoor shot using the Apple iPhone 5 [HDR OFF].

Outdoor shot using the Cherry Mobile Flare X [HDR OFF].

Outdoor shot using the Cherry Mobile Flare X [HDR OFF].