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Kids Discover a Refreshing Baon Surprise: Tang Pick & Go

The search for the missing lunchbox is over – but it’s not only the owner who’ll be celebrating.

Heeding the plea for help announced on numerous billboards and flyers all over the country, kids from Manila, Cebu, and Davao have joined Agua Bendita and Momay’s child star Xyriel Manabat’s two-week quest to find her lost lunchbox.

And as the most-wanted lunchbox is finally opened, every boy and girl will discover the reason why little Xyriel was so urgently searching for this one in particular – the refreshing baon surprise inside for kids to enjoy in school everyday.

Unlike before when children had to wait to get home and have mom prepare their favorite juice drink, the newest Tang Pick & Go – the surprise waiting inside Xyriel’s lunchbox – allows kids to make for themselves a delicious drink, whether after a PE class with their classmates or during recess breaks in school.

“Tang Pick & Go not only makes nutritious refreshment more accessible, this newest easy-to-prepare Tang variant empowers kids to do things independently like deciding what flavor to drink and preparing it on their own,” says Cyn Icasas, Category Marketing Manager for Beverages of Kraft Foods Philippines. “Wherever their sense of adventure may lead them, they can always enjoy their favorite juice along with them.”

To be launched at the SM Mall of Asia as well as other key venues throughout the Philippines which are SM Cebu and SM Davao, Tang Pick & Go is now available at supermarkets, groceries and sari-sari stores nationwide. And with the help of the “Rip, Pour, and Shake” dance, kids can even have fun preparing their favorite drink.

“Whatever flavor they like – whether they prefer the classic Orange taste or love the more tropical Pineapple and Mangga delights – these kids will no doubt have a blast with the Tang Pick & Go,” enthuses Mark de Joya, Brand Manager of Tang.

“With a sachet just right for a 330ml lunchbox water tumbler, kids will surely find new ways to enjoy this well-loved drink”
The search may have come to an end, but a refreshing beginning greets Xyriel and kids everywhere, with Tang Pick & Go.

Category: Press Release

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