The leading destination for short-form mobile videos, TikTok announced that BTS‘ “Life Goes On” hit a milestone on TikTok by setting a record of 930M hashtag views in just 15 days. The same hit single also recently topped the Billboard “Hot 100”.
From 21 November 2020 to 05 December 2020, the #LifeGoesOn Challenge was a call for users all over the world to interpret and positively express how “Life Goes On” in their own creative ways. The videos created with the #LifeGoesOn hashtag registered more than 463,276 in 15 days of the campaign.
South Korean boyband BTS also participated in the challenge and connected with their fans by releasing TikTok videos of their own: Jin goes through a flipbook, RM and V do maple leaf art, Jimin decorates a glass bottle, j-hope takes Polaroid pictures, and JungKook practices calligraphy.
As a resounding response from the ARMY — the group’s fans — uploaded videos of themselves dancing and singing along to the new song, as well as moments in their daily lives with friends and family.
A special “Life Goes On (ARMY version)” music video will be released on the official BTS TikTok and social media channels on December 30, capturing selected video submissions that were part of the #LifeGoesOn challenge.
More details about the challenge can be found via the #LifeGoesOn Challenge Event Page.